Making sustainability part of everything we do
At ASICS, sustainability is in our DNA. When our founder Kihachiro Onitsuka established his business in 1949, he wanted the company to be a force for positive change: a way of giving young people sense of direction in life through sport and fitness. Over time, this idea developed into a broader social purpose, enshrined in our corporate philosophy.
Sustainability is at the core of our business, and a shared responsibility at ASICS. It involves all company divisions and colleagues at every level and embedded in their targets and performance review.
Our Board of Directors oversees ASICS sustainability strategy, and is responsible for integrating and prioritizing sustainability in our corporate objectives. We established a Sustainability Committee, chaired by the President and COO, to report directly to the Board of Directors on sustainability risks and opportunities. The Committee’s responsibilities include reviewing our group-wide sustainability strategy, roadmap and action plan, as well as reporting on progress against our sustainability targets on a divisional level. Performance of the divisions' goals is a basis of the compensation of executives who are overseeing each division.