Innovation
What is the question?
Our approach to innovation starts with clearly articulating the root issue or question that needs to be addressed. Just as Kihachiro Onitsuka invented an incredibly breathable shoe obtaining a patent to prevent blisters in marathon runners, we have continuously produced innovations that removed barriers for people to move.
- The questions
- ASICS Institute of Sport Science
- ASICS Design Philosophy
- ASICS Creation Center
- Intellectual Property
- ASICS Ventures
The questions
Our innovation starts with "The questions".
Remove barriers to move
win competitions
Become sustainable
ASICS Institute of Sport Science
The ASICS Institute of Sport Science (ISS) is dedicated to 'Human-centric science,' focusing on a rigorous understanding of the human body and movement.By leveraging proprietary materials and structural design, ISS strives to develop innovative technologies and products that maximize athletes' potential.
ASICS Creation Center
Based in Boston, the ASICS Creation Center is a product innovation engine dedicated to pursuing novel everyday running and sports experiences. We brief, test, and validate new ideas and concepts seasonally, based on consumer insights.
ASICS Design Philosophy
The ASICS Design Philosophy combines athlete sensory wear testing, biomechanical research, sustainable innovation and decades of kaizen craftmanship.
Intellectual Property
ASICS strategically utilizes intellectual property (IP) and practices "IP management," integrating IP with management. With the recognition that the practice of "IP management" strategically contributes to enhancing brand value and corporate value, ASICS aims to strengthen its intellectual property strategy and brand protection.
ASICS Ventures
ASICS Ventures aims to accelerate creation of innovation through investment in and collaboration with startups with cutting-edge technology, service, and skilled people to realize ASICS long-term vision "VISION2030".
Investment Policy/ Collaborating Theme
ASICS Ventures is looking for partners that are able to realize below collaborations based on a policy of “Global × Digital” of VISION 2030 and MID-TERM PLAN 2027.
Co-development of innovative new digital services
Enhancement of brand experience (Customer Experience)
Performance enhancement for athletes