Mental and Physical Well-being
Under our founding philosophy ‘Sound Mind, Sound Body’, aim to create a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime
ASICS' targets and initiatives
Targets
- Welcome 30 million OneASICS members.
Action plan onward
- Establish the ASICS Foundation and engage insocial contribution activities.
- Aim to enhance brand engagement throughpersonalized customer communications utilizingour customer data platform.
- Build a unique loyalty program that only ASICS canprovide, featuring consistent runner experiencesthrough our running ecosystem.
Empowering the next generation through sport
In the communities in which we operate and beyond, we support young people by partnering with non-profit organizations Right To Play. We are involved with several programs, such as ensuring young people in disaster-stricken areas have the opportunity to play sports.
‘Sound Mind, Sound Body’ is a philosophy for all people, regardless of their age. We believe in the importance of health and well-being for children. We also acknowledge the power of sport for empowering people and making positive changes to their lives. ASICS is involved in a number of projects focused on supporting young people through sport.
ASICS Well-being
In order to achieve Sound Mind, Sound Body among employees, we are focusing on five health promotion activities with the aim of achieving well-being (a state of good physical, mental and social health) among employees and their families.