Circularity
Circularity is the practice where resources, materials and products are kept in use for as long as possible, minimizing waste and maximizing value. This approach addresses resource depletion, environmental degradation, and pollution. At ASICS, we aim to promote the integration of circularity principles throughout our business.
- ASICS on target
- Our Approach Toward Circularity
- Sustainable materials and processes for a sound earth
Targets
Targets
- 100% recycled polyester to replace standard polyester materials in shoes and sportwear products by 2030.
- 3 regions have take-back programs to reuse or recycle products and materials by 2030.
Action plan onward
- Collaborate with each category to increase theratio of recycled materials, following a clearstrategic direction.
- Utilize learning from NIMBUS MIRAI™ and expandthe take-back programs.
Our Approach Toward Circularity
At ASICS, we aim to promote the integration of circularity principles throughout our business. We are embedding these three keywords into our business activities from product design to logistics and the operation of our stores and distribution centers. Our circular actions throughout the value chain aim to prevent waste, save resources and reduce CO₂ emissions.
Sustainable materials and processes for a sound earth
Our target is to switch 100% of the polyester used in our shoes and sportwear products to be recycled polyester. This will help us achieve our science-based target and contribute to making our products more sustainable.