1890's

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Jisaburo Teranishi Starts Selling HAND-COMBED NETS FOR HAMMOCKS

1895

Jisaburo Teranishi, the founding father of GTO Co., Ltd, encouraged local people to make hand-combed nets for hammocks as a side business, and began sales of their products. The hammock nets were used in the November 1932 Imperial Japanese Army Special Grand Maneuver and the Imperial Progress to the Provinces, and their quality was highly regarded.

1940's

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Kihachiro Onitsuka Reorganizes Onitsuka Shokai and Founds Onitsuka Co., Ltd.

1949

After being demobilized from war in 1945, Kihachiro Onitsuka worked as a "salaryman" at a trading company in the city of Kobe, for almost three years before resolving to form his own company and produced sneakers for schoolchildren, which were in short supply at the time. In September 1949 he established Onitsuka Co., Ltd. with a capital of 300,000 and four employees. Onitsuka consulted about the business with Kohei Hori, a former comrade in arms who offered as a maxim the words of Juvenal: "If you pray to God, you should pray for a sound mind in a sound body" ("Anima Sana in Corpore Sano"). These words made a great impression on Onitsuka, and became the motivating force for him to create good sporting shoes in order to foster healthy young people through sports. Later, they would also become the source of the acronym ASICS.
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Mitsuji Teranishi is Appointed Representative Director of Teranishi Genzo Trading Company

1949

Teranishi Genzo Trading Company, the forerunner of GTO Co., Ltd., was established in 1948 in Yao City, Osaka Prefecture. Its capital was \500,000. The company was originally founded in 1895, when Jisaburo Teranishi developed a hand-combed net for hammocks. Starting with nets for hammocks and sports use, the business expanded into mountaineering goods, fishing wear, and skiwear, and in 1949 Mitusji Teranishi was appointed Representative Director. The following year, in 1950, the head office was relocated to Minami Ward, Osaka City.

1950's

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FIRST BASKETBALL SHOES are Released

1950

The first competition sports shoes made by Onitsuka Co., Ltd. were a pair of basketball shoes. At the time, basketball shoes were said to be the most difficult sports shoes to manufacture, so it was Kihachiro Onitsuka's idea that if he could overcome a high hurdle at the start, he would be able to keep overcoming other hurdles as well. A number of prototypes were made at Yoshikawa Rubber Industry, a local shoe manufacturer in Nagata Ward, Kobe City, and the first model was released in the spring of 1950. The tiger's face emblazoned on the arch of the shoe later became the basis for the ONITSUKA TIGER trademark. Onitsuka took prototypes to the Kobe High School basketball club, at the time one of the strongest teams, and repeatedly tested and refined the shoes.
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SUCTION-CUP BASKETBALL SHOES are Released

1951

Since the release of the Basketball shoes in 1950, Kihachiro Onitsuka had sought to develop shoes with even more stopping power, and had an epiphany one night when he saw vinegared octopus on the dinner table. This is the episode of the development of the Basketball shoes with the Suction Cup.

By deepening a dimples on the whole of soles like octopus suckers, both starting and breaking performance were improved. However, since the first product stopped too well that several athletes got injured, The improvements were made and a more evolved sole was created by cooperation of the Kobe High school.

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OK BASKETBALL SHOES are Released

1952

The OK basketball shoes were released a high-end model, a popular product of the TIGER mark basketball shoes. The shoes bore the initials of Onitsuka Kihachiro.
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Kazuma Usui Founds Usui Meriyasu Works

1952

Kazuma Usui founded Usui Meriyasu Works, the forerunner of Jelenk Co., Ltd., in Takefu City, Fukui Prefecture (now part of Echizen City). The company began as a manufacturer of sportswear and baseball stockings, and sold its products under the KU UNION brand mainly to sporting goods wholesalers in Tokyo and Osaka. Using the high level of technology that earned the business a 60% market share nationwide in baseball stockings, it developed into an international sportswear manufacturer.
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FIRST VOLLEYBALL SHOES are Released

1952

Shoes for exclusive use of the first volleyball in Japan.The TIGER mark volleyball shoes(A) which was launched for exclusive use of the first volleyball in Japan  was released together with TIGER mark Volleyball shoes(B) as sister product. The photo shows "TIGER mark volleyball shoes(A).”

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The first Tennis Shoes are released.

1952

The TIGER mark (A)tennis shoes, TIGER mark (B)tennis shoes and TIGER mark Lawntennis shoes are released. The photo shows TIGER mark (A)tennis shoes.

Tiger Rubber Factory, Onitsuka's In-house Factory, is Founded

1953

Tiger Rubber Factory was established as a directly-managed specialty factory with 50 employees at 6-44 Kagura-cho, Nagata Ward, in the city of Kobe, Hyogo Prefecture. The full-scale production of suction-cup basketball shoes began. The MARUP marathon shoes were in the spotlight, although the factory also handled other shoes such as for volleyball, soft tennis, training, mountain climbing, softball, and even dance. With the expansion of the business, the head office was moved from Yamamoto Street to the north side of Sannomiya Station. Tiger Rubber Factory was lost to a fire that started nearby the following year, in June 1954, and operations were suspended until August. This led to the discontinuation of MARATHON TABI production.
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First MARATHON TABI are Released

1953

Shizo Kanaguri, who participated in the marathon in the Stockholm Olympic Games (1912), and Sohn Kee-chung, who won a gold medal for the Japanese delegation in the marathon in the Berlin Olympic Games (1936), wore tabi socks for their races. At the time, an indoor tabi was still the standard footwear at sports meets in Japan, and the Marathon Tabi was also based on an indoor tabi. A Marathon tabi had the rubber sole to increase wear resistance combined with highly advanced upper featuring the hanging band was added on the arch for improved fit.

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TIGER MARK DANCE SHOES are Released

1953

Aluminum eyelets were used so the user could lace the shoes smoothly. A separate fabric was attached behind the eyelets, so that the aluminum would not directly touch the foot.
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NYLON AFTER SKI BOOTS are Released

1954

Apart from competition shoes, the company also conducted research and development of boots. It started the full-scale production of NYLON SHOES and AFTER SKI BOOTS in 1954. The reason users change from ski boots into AFTER SKI BOOTS is that ski boots are heavy and difficult to walk in, and to avoid damaging the sole that is the life force of the ski boot. On the upper, a nylon fabric was used on the outside and a velveteen fabric on the inside, but an extra layer of cloth was also inserted between them for warmth. A zip fastener was used to make the boots easy to put on and take off. A cork board was inserted in the midsole to protect against ground chill. Pressure rolled rubber was used for the outsole to prevent slipping. The development of the adhesion technology for nylon and rubber allowed the company to actively widen the scope of application of Onitsuka's new original fabrics in all sorts of sports shoes.
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"TIGER mark Defensive A type of volleyball shoes" was Released.

1955

As the updated and improved TIGER mark volleyball shoe which was launched in 1953. The attack type and the defenssive type shoes according to the position were completed in 1955. This model is designed exclusively for a defensive player features the sole of the diagonal design inside of the arch for excellent traction on the court. Not only the anteroposterior direction but also the lateral stop, dash is possible.

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HIMARAYAN NYLON CLIMBING SHOES are Released

1955

Climbing boots were developed that feature nylon on the outside and cotton for the lining to soften the touch against the foot and prevent stuffiness. In order to ensure the adhesion of the sole and the upper, a component was created that unified the tape and piece parts. While development was an extremely complex process, the finished product had a simple and superior design.

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NYLON BASKETBALL SHOES are Released

1955

Onitsuka developed the world's first NYLON BASKETBALL SHOES. Since it was not possible to adhere the nylon material used in the upper with conventional methods, a special hardening agent was added to the glue to complete the product. The company also used Tetoron fabric, tested functions to improve fit at the arch, and conducted a variety of other development activities.
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FIRST GOLF SHOES are Released

1955

Tiger nylon golf shoes were released. It was sporty style golf shoes which had prominent waterproof property, nylon on the upper and spikes on the synthetic resin sole.

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GYMNASTICS SHOES are Released

1955

Zigzag stitching was used from the U-cut down the toe and heel areas on the inner and outer upper material to make the shoe three-dimensional. At the same time, the shape of the toe was given a front-flowing cut to express speediness. The elastic at the toe was changed dramatically from a U-shape to a slightly curved V-shape. Sideways slippage was prevented with tape on the base of the instep, and a cushioning material was inserted between the sole and the tape.
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FIRST WRESTLING SHOES are Released

1955

Nylon wrestling shoe was launched in the market. Natural leather was used on both the medial side and lateral side of the toe for a structure that improved durability and adhesive strength at the same time. The metal eyelets were not placed on the outside but hidden to prevent injuries during competitions. The ventilation holes in the toe area were also a notable characteristic. In addition, the rolled design of the sole offered superior traction and slip prevention while also providing for durability. The archetype of the wrestling shoe was already developed at this stage.

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TIGER MARK SHINAI SHOES are Released

1956

The basic shoes might be termed the archetype of cloth gymnastics shoes. They were first developed as "Shinai (supple)" shoes, but used for indoor events (gymnastics). The form with an elastic adjustor at the toe and an elastic band that made the arch fit was adopted in later gymnastics shoe designs, and became the standard indoor footwear at Japanese schools and other facilities as well. ※Shinai competition: After the Greater East Asia War end, "Kendo" was prohibited by an occupation army policy, and, by sports devised in 1950, the rule was the approximately same as Kendo.

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HIMARAYAN RUBBER SKI BOOTS are Released

1956

Ski boots were still largely made of leather at the time, but Onitsuka used rubber in the upper and developed boots with improved waterproofing properties. Although problems with weight and ventilation remained, the structure in which the metal rivets were fixed for securing the laces was extremely sophisticated for the time. The product was well-balanced with a design comprising a lengthened ankle area to prevent sprains, and adhesion and shape retention properties.

Tiger Rubber Factory is Reorganized into Onitsuka Co., Ltd.

1957

Tiger Rubber Factory was reorganized into Onitsuka Co., Ltd. Its capital was \6,000,000. The same year, the company was awarded the Small and Medium Enterprise Agency Director's Award as a model business. The following year, in 1958, Onitsuka Co., Ltd. and Tokyo Onitsuka Co., Ltd. were merged and integrated into Onitsuka Co., Ltd.
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TIGER WINNING TENNIS SHOES are Released

1957

TIGER WINNING TENNIS SHOES were released in time for the first tennis boom. A ventilation treatment was carried out to create an upper fabric with breathability. The area around the sole was creative as well, for example the toe was patched with reinforcing rubber for improved wear resistance, an all-sponge midsole was used for arch support, and a special compound was used on the outsole to increase grip on the court surface.

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NYLON TIGER AFTER BOOTS (LADIES) are Released

1957

The release of the first women specific shoes of TIGER AFTER BOOTS.

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AFTER RUNNER SHOES are Released

1957

The After Runner shoes were developed as the delegation shoes for the 1956 Melbourne Olympic Games. The conventional rubber sole(solid rubber) was changed to a synthetic rubber sponge sole, forming a light soft structure for improved flexibility and cushion. The ankle area was designed to protect the Achilles tendon using X-shaped lines.The Olympic edition had two lines in three colors (red, green, white) to hold the ball of the shoe.

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SPRING UP SHOES traning shoes are Released

1958

The shoes were the first produced in the world as specialty training shoes with rubber sponge soles to protect sprinters' and jumpers' jumping muscles and Achilles tendon. The cushioning on the ball and the heel were further improved by combining conventionally used cushioning material with varying degrees of firmness.

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Teranishi Genzo Trading Company Completes Head Office

1958

Teranishi Genzo Trading Company, the forerunner of GTO Co., Ltd., which began manufacturing mountaineering equipment in April 1958, completed construction of its new offices and moved to Minami Ward, Osaka City, in October. That November, it developed the first patented netting machine in the world. In 1960, it began the manufacture and sales of rucksacks, knapsacks, and tents for mountaineering.
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FIRST SQUARE MESH NETTING MACHINE for Sports is Completed

1958

The FIRST SQUARE MESH NETTING MACHINE for sports was completed this year. Whereas diamond mesh nets are normally used for fishing, square mesh nets were ideal for sports since they required few changes in form, a certain size could be applied to various events, and the mesh could be stretched taut both vertically and horizontally. With the development of this machine, nets for volleyball, tennis, golf practice, and other sports use spread rapidly among the masses.
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HIMALAYAN TIGER NYLON CLIMBING BOOTS are Released

1958

The HIMALAYAN TIGER Nylon climbing boots became the archetype of the HIMALAYAN series. There are many common points in design, reinforcing, stitching, and sole design, such as the positioning of sponge in the ankle area, the attachment of a lifting belt on the arch and the sole designed to improve grip.

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GOOD SHOT MARK NYLON GOLF SHOES are Released

1959

The upper utilizes Nylon materials enable to shelter from the rain while the synthetic resin sole design is light enough not to tire the user even on a long-distance course.

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SUPER HIMALAYAN NYLON CLIMBING BOOTS are Released

1959

The pinnacle of ASICS mountain climbing shoes which passed the first of the official approval system of the Japan Mountaineering Association. The upper utilized a nylon material that shows the effect in rainy weather while a non-slip metal piece provided improved a safeguard required for mountain climbing.

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SUPER MARUP Marathon Shoes are Released

1959

The MARUP marathon shoes were born in 1953. After a series of design and materials improvements, in 1959, The SUPER MARUP was released as lightest shoes for road races at the time. The name MARUP was a synthesis of the words “marathon” and “up."

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Tennis Shoes, Gold Tiger are released

1959

It adopted herringbone sole for the first time to react to movement on coats such as stop and sprint.