Our Focus
Lifetime Athletes in All of Us
Enabling healthy and fulfilled lives from both mind and body perspectives for everyone to enjoy sports at any time and in any places.
Innovation
What is the question?
Our approach to innovation starts with clearly articulating the root issue or question that needs to be addressed. We have continuously produced innovations that removed barriers for people to move.
OneASICS Operating Model
At ASICS, we strive to blend sports and lifestyle, delivering innovative products and services. Guided by the OneASICS operating model, our entire company is united in enhancing customer satisfaction and achieving sustainable growth.
Partnership with Athletes
ASICS has been supporting athletes through fundamental research and technology cultivated since its establishment. We will continue to develop products and services that cater to athletes, enabling them to achieve their best performance while maintaining both physical and mental health.
Recruit
At ASICS, we are looking for people who are interested in joining our journey to achieve the vision of "Lifetime Athletes in All of Us.
