Our Approach​ Toward Circularity​

Give Back Box

Thanks to partnership with the Give Back Box, consumers can use the box in which they received their ASICS product to recycle used items in good condition. They simply fill up the box with used shoes and clothes, and then send it to a participating local charity of their choice, using a free shipping label.

Road Tested Program

When shoes are returned to our retail locations after purchase due to size or fit issues, common industry practice is to destroy and discard them. ASICS wanted to find a circular solution to this problem, and so we launched the Road Tested Program in 2019. Through the initiative.Minimally worn returned shoes are made available to consumers at retail outlets at a discounted price.

ReAct Sustains

In 2020, we partnered with ReAct Sustains in The Netherlands to make sure defective items are being recycled rather than incinerated. For shoes returned to our shops, we set up a new process to make sure that items that cannot be reused or resold are instead recycled.

Bags of sustainable design The GREEN BAG

We also continued producing the GREEN BAG – an eco bag made in part from used apparel through a chemical recycling process, mixed with other recycled materials. In addition to being sustainably produced, the GREEN BAG also helps us support the next generation. Part of the profits go to support a community program called ONE FUTURE.