ASICS PHILOSOPHY
ASICS was founded by Kihachiro Onitsuka. He recognized that movement had the power to lift spirits, project positivity, and propel people and whole communities forward. Since then, our purpose has been to help people achieve A Sound Mind In A Sound Body.
By supporting participation in play and sports, ASICS aims to support the healthy development of the next generation and society both physically and mentally.
We’re committed to make a positive impact on people who need it.
About Right To Play
International non-profit organization Right To Play protects, educates and empowers children to rise above adversity using the power of play. The organization reaches children worldwide in some of the most difficult and dangerous places on earth, helping them to stay in school and graduate, resist exploitation, overcome prejudice, prevent disease and heal from the trauma of war.
They do this by harnessing play - including sports -as one of the most fundamental forces in a child's life, to teach children the critical skills they need to dismantle barriers and embrace opportunities, in learning and in life.
Led by trained local teachers and volunteer coaches, Right To Play offers cost-effective, sustainable, and life-changing programs to vulnerable children world wide.
Learn more about Right To Play
Empowering Children Worldwide
Through Sports and Play
>100,000
Children enrolled in Right To Play programs through our support in Lebanon and Eastern Africa
25,941
Right To Play coaches were trained through our support in Lebanon and Africa
“I don’t like to talk but I need to do something
when I feel sad. I want to throw this anger on a ball not on people.”
Comments from children who participated in the program
The Program in Africa (2021-)
ASICS nominated Right To Play as a global partner in community support in 2018. Since 2021, ASICS has support is supporting Right To Play programs for disadvantaged children in East Africa, such as Uganda, Burundi, Mozambique, and Tanzania since 2021.
The projects give kids the chance to have fun and make friends by taking part in sports activities in a safe environment.
ASICS contributions helped to support more than 200,000 people (Children, their parents, and community members) so far through the partnership.
Recaf JEU in Senegal
The Recaf-JEU project supports the empowerment of girls and women in Senegal where ranked 130th out of 160 countries in gender inequality index in 2020. (GII)
The project uses sport and play as learning to develop critical life skills, e.g. leadership, communication & self-esteem, in girls and boys that will support enhanced agency in girls and positive masculinity in boys.
The Program in Lebanon
The children of Syrian refugees in Lebanon are unable to play sports and play safely. Many of these young people are left behind by society and as a result, they are at risk of being drawn into violent groups.
ASICS launched the project partnering with Right To Play in 2018. Since then, sport focused activities have offered Syrian refugees in Lebanon hope for the future by supporting more than 7,000 people and training 115 coaches.
The activities were received so well that they were adopted into physical education as a continuous program in local school.
Watch the video (with Japanese subtitles) *Please click on the photo