Empowering the next generation
through sport

In the communities in which we operate and beyond, we support young people by partnering with non-profit organizations. We are involved with several programs, such as providing children with top athletics coaching, and ensuring young people in disaster-stricken areas have the opportunity to play sports.

‘Sound Mind, Sound Body’ is a philosophy for all people, regardless of their age. We believe in the importance of health and well-being for children. We also acknowledge the power of sport for empowering people and making positive changes to their lives. ASICS is involved in a number of projects focused on supporting young people through sport.

Asics Tomorrow Project – Japan

The ASICS Tomorrow Project aims to support communities in disaster-stricken areas of Eastern Japan. The earthquake and tsunami that occurred in 2011 have resulted in ongoing reconstruction efforts in the Tohoku area. Local children have had limited access to sports and places to play. We help local children get involved in sports events hosted by athletes and coaches and provide them with sporting goods. Since 2011, there have been four programs involving 50,000 participants in total.

Read more about the Tomorrow project (in Japanese) →

Enabling children to move their bodies and empower their minds

In 2021, more than 100,000 children andadolescents participated in the Right To Play programs ASICS supported. We widened our support from Lebanon to Uganda, Burundi, Mozambique and Tanzania. Right To Play is a global organization that protects, educates and empowers children to rise above adversity using the power of play. The organization reaches 2.3 million children each year in some of the most difficult and dangerous places on earth, helping them to stay in school and graduate, resist exploitation, overcome prejudice, prevent disease and heal from the trauma of war.

One Future Project

In July 2020, ASICS Japan launched a new community initiative: ‘One Future Project’. In one of the programs, children play KARADA KARUTA, an activity derived from a traditional Japanese card game called Karuta. The game helps children learn about sport while moving their bodies.

The name ‘One Future’ represents the aim to respect every child and build them a bright future. ASICS will continue to offer children opportunities for discovery and self-reliance through sports.

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