Consumers and
Communities
We help our consumers and communities to improve their mental and physical health.
Empowering the next generation
through sport
In the communities in which we operate and beyond, we support young people by partnering with non-profit organizations Right To Play. We are involved with several programs, such as ensuring young people in disaster-stricken areas have the opportunity to play sports.
‘Sound Mind, Sound Body’ is a philosophy for all people, regardless of their age. We believe in
the importance of health and well-being for children. We also acknowledge the power of sport for
empowering people and making positive changes to their lives. ASICS is involved in a number of
projects focused on supporting young people through sport.
Right To Play
Empowering youth through sports
Since the start of our partnership, more than 170,000 children and adolescents participated in Right To Play programs through ASICS’ support in various countries such as Lebanon and more recently East African countries.
The organization Right To Play is a leader in using the power of sport and play to help the world’s most marginalized children to become more emotionally resilient.
Read more
ASICS
Tomorrow Project – Japan
The ASICS Tomorrow Project aims to support communities in disaster-stricken areas of Eastern Japan. The earthquake and tsunami that occurred in 2011 have resulted in ongoing reconstruction efforts in the Tohoku area. Local children have had limited access to sports and places to play. We help local children get involved in sports events hosted by athletes and coaches and provide them with sporting goods. Since 2011, there have been four programs involving 50,000 participants in total.
Read more about the Tomorrow project (in Japanese) →
About the Tohoku Food Marathon & Festival
→ Watch the video （in Japanese)
→ Click here for entry information for the Tohoku Food Marathon 2025
ONE FUTURE PROJECT
ASICS Japan started a new community activity "ONE FUTURE PROJECT". One of the programs is for children to learn about recycling and diversity while playing the parasport "Eco-Boccia". The game helps children learn about sport while moving their bodies.
The name ‘ONE FUTURE’ represents the aim to respect every child and build them a bright future. ASICS will continue to offer children opportunities for discovery and self-reliance through sports.