Empowering the next generation
In the communities in which we operate and beyond, we support young people by partnering with non-profit organizations Right To Play. We are involved with several programs, such as providing children with top athletics coaching, and ensuring young people in disaster-stricken areas have the opportunity to play sports.
‘Sound Mind, Sound Body’ is a philosophy for all people, regardless of their age. We believe in
the importance of health and well-being for children. We also acknowledge the power of sport for
empowering people and making positive changes to their lives. ASICS is involved in a number of
projects focused on supporting young people through sport.
Asics Tomorrow Project – Japan
The ASICS Tomorrow Project aims to support
communities in disaster-stricken areas of
Eastern Japan. The earthquake and tsunami
that occurred in 2011 have resulted in ongoing
reconstruction efforts in the Tohoku area. Local
children have had limited access to sports
and places to play. We help local children get
involved in sports events hosted by athletes
and coaches and provide them with sporting
goods. Since 2011, there have been four
programs involving 50,000 participants in total.
Read more about the Tomorrow project (in Japanese) →
Enabling children to move their bodies and empower their minds
Since 2021, more than 170,000 children andadolescents participated in the Right To Play programs ASICS supported. We widened our support from Lebanon to Uganda, Burundi, Mozambique and Tanzania. Right To Play is a global organization that protects, educates and empowers children to rise above adversity using the power of play. The organization reaches 2.3 million children each year in some of the most difficult and dangerous places on earth, helping them to stay in school and graduate, resist exploitation, overcome prejudice, prevent disease and heal from the trauma of war.
Watch video →
ONE FUTURE PROJECT
ASICS Japan started a new community activity "ONE FUTURE PROJECT". One of the programs is for children to learn about recycling and diversity while playing the parasport "Eco-Boccia". The game helps children learn about sport while moving their bodies.
The name ‘ONE FUTURE’ represents the aim to respect every child and build them a bright future. ASICS will continue to offer children opportunities for discovery and self-reliance through sports.