New global campaign featuring 'Good Vibrations' by The Beach Boys launches alongside the 28th generation of the GEL-NIMBUS™ iconic neutral cushioned running shoe.
[January 7, 2026 – KOBE, JAPAN] – ASICS today announces two major launches that reinforce the brand's 75-year commitment to the transformative power of movement: the global "Move Your Body, Move Your Mind" campaign and the new GEL-NIMBUS™ 28 shoe.
Global ‘Move Your Body, Move Your Mind’ Campaign Celebrates Movement for Body and Mind
ASICS unveils its new global brand campaign, "Move Your Body, Move Your Mind," featuring a reimagined version of The Beach Boys' timeless hit "Good Vibrations." The campaign reinforces ASICS' commitment to the transformative power of movement for physical and mental wellbeing.
The campaign launches with Running and Tennis-focused films highlighting how a run or match can positively lift our mood and transform the world around us. Launching across digital, social, broadcast, and retail channels in key markets worldwide, the campaign will be supported by community activations that encourage people to experience the uplifting power of movement firsthand.
The New GEL-NIMBUS™ 28 Shoe Offers More Comfort with Less Weight
Complementing the campaign launch, ASICS proudly announces the launch of the
28th generation of the GEL-NIMBUS™ running shoe, the iconic neutral cushioned running shoe, celebrated for its cloud-like cushioning and superior comfort that uplift both body and mind. Through a weight reduction of over 20 grams compared to the previous model, the shoe provides an even more refined, comfortable running experience without compromising the signature plush cushioning.
Key features include:
- Enhanced cushioning comfort: FF BLAST™ PLUS cushioning delivers cloud-like soft landings and supports a smoother, more effortless stride, while PureGEL™ technology – a softer, updated version of ASICS’ renowned GEL™ technology – provides trusted heel shock absorption in a lighter, refined form
- Lightweight performance: Significant weight reduction achieved through updated outsole construction, new upper materials, and streamlined look creates a lighter overall feel without sacrificing plush cushioning
- Superior grip and breathability: HYBRID ASICSGRIP™ outsole maintains durable traction where needed, while engineered knit upper with updated eyelet loop design provides excellent breathability with a softer, lighter and more comfortable fit in a sleek, modern appearance
Together, these updates create a lighter overall feel without sacrificing the plush cushioning that defines the GEL-NIMBUS™ shoe.
Reinforcing ASICS' Founding Philosophy
Both launches embody ASICS' founding principle - Anima Sana In Corpore Sano, or a Sound Mind in a Sound Body.
"For over 75 years, ASICS has been committed to helping more people move so they can feel better," says Gary Raucher, Global Head of Marketing at ASICS. "This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind."
Keita Ozawa, the developer of the Performance Running Footwear, added: “Our
approach to the GEL-NIMBUS™ 28 shoe reflects ASICS’ Kaizen philosophy, continually refining every detail to create better experiences for runners. Through thoughtful updates to the outsole, upper, and cushioning, the GEL-NIMBUS™ 28 shoe takes comfort to even greater heights. This process ensures that every runner can move both their body and mind with greater ease and enjoyment.”
ASICS' commitment to movement for body and mind is backed by extensive research, including studies showing that even 15 minutes of exercise can lift our mental state.
The GEL-NIMBUS™ 28 shoes are now available to purchase at asics.com and select ASICS stores worldwide. To find out more about the GEL-NIMBUS™ 28 shoe and the latest technologies, please visit asics.com.
The "Move Your Body, Move Your Mind" campaign launches in January 2026 across digital, social, broadcast, and retail channels in key markets worldwide, link to watch the film*.
* The link goes live at 8AM EST on January 7th.
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