Onitsuka Tiger unveiled its Autumn-Winter 2026 Collection at Milan Fashion Week.
The theme of this collection is The Aesthetics of Ma. "Ma" is a Japanese cultural concept that describes a meaningful space between two elements, whether in space or in time. It is not absence, but a structuring pause, an active tension. It expresses a way of dressing intended beyond special occasions or everyday routines. It also embodies a fashion aesthetic that aligns neither with exception nor with habit but exists between the two—shaped by the character and attitude of those who choose and wear the clothes, rather than by occasions.
On the runway, looks were presented in which formalwear, casualwear, workwear, and sportswear merge, generating combinations that feel new and unexpected. A dress with horizontal bands is worn with an oversized herringbone hoodie. An apple-green pleated dress is layered with a compact short vest in textured corduroy bonded with boa complete with oversized pockets. Elsewhere, a lightweight cotton checked blouse with floral inserts is paired with an ochre-yellow midi skirt made with feather-effect fabric and finished with a sky-blue bow at the waist, or a romantic look featuring an apple-green fleece over a candy-pink blouse with a bow at the neck is styled over a knitted mini skirt with patch pockets.
A casual attitude is counterbalanced by precise tailoring: a long military-inspired double-breasted coat accented with a collar and contrast-color buttons, finished with high-top sneakers, or a two-piece set of a double-breasted blazer with a short pleated skirt, entirely in olive green, layered over a floral checked shirt with ruffles.
The desire to create a distinctive look by drawing from different wardrobes also shapes the menswear proposal. Those who reject formal conventions combine an off-white fleece jacket hand-embroidered with flowers, a lightweight shirt, soft khaki five-pocket trousers.
The MEXICO 66™ SQUARE model has debuted, offering a slim, flat-focused new take on Onitsuka Tiger's iconic MEXICO 66™ in celebration of its 60th anniversary. This model is presented in a range of lizard-print and floral versions as well as in solid colours. Two slingback heels complete the proposal: one pointed, leather fold-over flap and belt; the other revisiting the iconic Onitsuka Tiger Stripes.
A new seasonal bag is also introduced: a compact rectangular studded crossbody with a vertical strap closure. A series of charms has been developed, designed to be attached to bags or belts fitted with dedicated rings, featuring a versatile lineup ranging from colourful bows and mini earphone pouches to cute lipstick holders and eyewear cases.
The show venue radiated with the vibrant hue of the ReFa HEART BRUSH, elegantly adorned in Onitsuka Tiger Yellow. This exclusive item, recognized as the iconic model from the renowned Japanese beauty brand ReFa, was presented as a gift to attendees.
Key Looks
■ Special page
https://www.onitsukatiger.com/jp/en-gl/brand/yellow-collection/collection/26aw/runway
■ About ReFa brand
ReFa is a beauty brand themed around "VITAL BEAUTY," introducing new beauty habits that go beyond convention. We seek out undiscovered joys of beauty that transcend time, place, and gender — expanding what beauty can be. In November 2025, we opened ReFa GINZA, the brand's largest flagship store to date. As a destination for brand discovery, it brings the Japan-born ReFa brand to the world.
https://www.refa.net/en/
■ About MTG
MTG aims to realize the vibrant and healthy lives of people around the world, as outlined in our business vision "VITAL LIFE" through the development of brands, products, and services in the HEALTH, BEAUTY, and HYGIENE categories.
https://www.mtg.gr.jp/en/
Hair by @fabriziopalmieri.media for @toniandguyitalia using @lorealpro products
Key make-up artists Giulio Panciera @MKSmilano using Skin care Olivella and Makeup Nouba
