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ASICS Global Safety and Quality Assurance Guiding Principles

Introduction

Based on ASICS corporate philosophy of “provide valuable products and services through sport to all our customers,” as well as the “ASICS Global Code of Conduct”, we aim to deliver safe and high-quality products and services to customers worldwide.
To achieve and sustain this goal, ASICS Corporation and Group Companies worldwide will work together to carry out activities to ensure the safety and quality of products and services.

Guiding Principles

  • ASICS shall pursue the provision of safe and high-quality products and services that satisfy our customers worldwide.
  • ASICS shall provide our customers worldwide with accurate and easy-to-understand information based on facts.
  • ASICS shall comply with applicable laws, regulations, and standards related to the safety and quality of products and services in the countries and regions where they are sold.
  • ASICS shall take action appropriately and with integrity in the event of accidents or defects related to products or services.
  • ASICS shall make efforts to maintain and improve our safety and quality assurance activities for products and services.

Last updated
2026/7/14

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ASICS Global Safety and Quality Assurance Guiding Principles

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