Basic Policy
Intellectual Property Management Initiatives
Since its founding, ASICS has continued to uphold the commitment to craftsmanship instilled by its founder, Kihachiro Onitsuka. This commitment has led to the development of innovative technologies, products, and services. In recent years, we have implemented strategic proposals utilizing IP landscapes across relevant divisions to secure a competitive advantage. This approach incorporates the strategic acquisition and utilization of IP into our business strategy, thereby driving the enhancement of corporate value and brand value by incorporating IP into business management.
Respect for Third-Party Rights and Appropriate Rights Investigation
Recognizing intellectual property rights as important management resources, ASICS strives to protect and utilize its own intellectual property rights while respecting third-party intellectual property rights and conducting appropriate rights investigations to promote sound business activities.