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ASICS Corporation Announces the Appointment of a New President

2023.09.15 PRESS

[September 15-Kobe, Japan]- ASICS Corporation hereby announces that, on September 15, 2023, the Board of Directors resolved to appoint a new President and to reappoint the current top executives to posts other than their current ones.

Description of appointments to be made as of January 1, 2024


New Position

Current Position

Motoi Oyama

Senior Advisor and Director*1

Chairman and Director

Yasuhito Hirota

Chairman, and CEO, Representative Director,

President, CEO and COO, Representative Director

Mitsuyuki Tominaga

President and COO*2

Managing Executive Officer,


(Note1) Motoi Oyama will retire as a director on the conclusion of the Ordinary General Meeting of Shareholders scheduled for March 22, 2024.

(Note2) President and COO Mitsuyuki Tominaga will be elected as a Director at the abovementioned Ordinary General Meeting of Shareholders. He will be also elected as Representative Director at the meeting of the Board of Directors scheduled for the same day.

2) Profile of new President and COO Mitsuyuki Tominaga 

  New title: President and COO

  Name: Mitsuyuki Tominaga

  Birthplace: Hyogo Prefecture, Japan

  Date of birth: March 5, 1962 (currently 61 years old) 

   Education: 1987 Graduated from California Polytechnic State University 

        1995 Obtained an MBA from Purdue University

   Career history:


Andersen Consulting, NY Office


IBM Japan


Corporate Strategy Director of IBM Corporation


Vice President and Executive Officer of IBM Japan


Vice President, Head of Services and Managing Executive Officer of SAP Japan


President and Representative Director of Works Applications America


Joined the Company, Executive Officer and Senior General Manager of IT Division


Managing Executive Officer and Senior General Manager of IT Division and CDO

In charge: IT Division


Managing Executive Officer and Senior General Manager of Digital Division, CDO and CIO

In charge: Digital Division


Managing Executive Officer, CDO and CIO (present)

In charge: Digital Division

<Comment from Yasuhito Hirota, President, CEO, and COO>

These appointments are aimed at establishing a new management team that can further develop ASICS in the face of drastic changes in the business environment so that it can achieve its goal of ensuring a world in which each and every one of us can engage in exercise and sports throughout our lives and continue to live in good health, both mentally and physically. Since 2018, Mitsuyuki Tominaga has played a key role particularly in promoting the digitalization of ASICS. I truly trust that, as a new President and COO, he will contribute to increasing the corporate value of the ASICS Group.

<Comment from Managing Executive Officer, CDO, and CIO Mitsuyuki Tominaga>

As successor to President Hirota, I will do my best to provide a wider range of customers with the fruit of ASICS’ long-term passionate commitment to product development and creation. To achieve this, I aim to bring about transformation whereby digital strategy will be placed at the center of our management and deeply incorporated into our global business, thereby empowering ASICS to achieve further growth in profitability.

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