The NOVABLAST™ franchise evolves to deliver a lighter, more energized experience with next-generation cushioning technology
The newest evolution in the NOVABLAST™ series continues to build on the line’s signature combination of energy, cushioning and a dynamic aesthetic. For the first time, the forefoot trampoline pod is powered by FF TURBO™ SQUARED foam. Previously featured in the MEGABLAST™ and SONICBLAST™ series, this technology now makes its NOVABLAST™ debut, delivering enhanced energy return and a more responsive, spring-like sensation. Working alongside this, FF BLAST™ MAX cushioning adds softness and comfort underfoot, creating a more balanced and enjoyable ride. Together, these foam technologies deliver a responsive, fun and highly energized experience for a wide range of runners.
Setting the pace in its category, the NOVABLAST™ 6 shoe introduces additional updates across the upper and outsole in line with the ASICS Design Philosophy, designed to further enhance comfort and performance. ASICSGRIP™ rubber in the forefoot delivers enhanced traction and a more efficient toe-off, working in harmony with the midsole construction to amplify the shoe’s trampoline-inspired bounce. The engineered mesh upper has also been refined to improve breathability and provide a more adaptive, comfortable fit for everyday training.
Paul Lang, Senior Manager of Global Product, Performance Running Footwear said: "The NOVABLAST™ franchise has become one of our most loved and fastest-growing running shoes globally, and with that comes a responsibility to keep pushing the evolution forward. For the NOVABLAST™ 6 shoe, we took inspiration from the energetic, trampoline-like feel that defines the series and looked at how we could elevate it even further. By introducing new technologies like the FF TURBO™ SQUARED trampoline pod and refining the overall geometry, we’ve created a shoe that feels even more responsive, dynamic and fun to run in. Our goal was to not only meet the expectations of runners who already love the NOVABLAST™ series, but to exceed them.’’
Retaining its distinctive geometric midsole design, the NOVABLAST™ 6 shoe continues to visually reflect the energetic underfoot experience that defines the franchise. The bold design language mirrors the dynamic feel of each stride, reinforcing its position as a standout model within the ASICS running range.
Drew Hunter, ASICS athlete and professional middle-distance runner, said: "A lot of my training is about consistency, so I need a shoe that feels comfortable and efficient across a full week of running and the NOVABLAST™ series has always been my go-to for that. Already an amazing series, the NOVABLAST™ 6 shoe really levels up the bounce and energy. You can feel the difference with the FF TURBO™ SQUARED trampoline pod, especially when you start to pick up the pace, helping to create a more responsive and efficient ride. Exactly what I’m looking for in a daily trainer."
The NOVABLAST™ 6 shoe will be available globally from July 1st 2026 for $150.
To find out more, please visit www.asics.com
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About ASICS
At ASICS, our five letters have meaning. ASICS is an acronym for the Latin Anima Sana In Corpore Sano or a sound mind in a sound body. And since our founding in 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body.
Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.
And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.
