— A New Era Begins at “ENERGY STATION” —
Onitsuka Tiger presented its Spring/Summer 2027 collection at Milan Fashion Week. The collection takes its inspiration from “ENERGY STATION,” a place where people gather, replenish their energy, and prepare to move toward their next destination. It is a place where travelers from every direction come together and where diverse people, cultures, and lifestyles intersect. Like a caravanserai, it brings together different identities and values, allowing new stories to unfold at their own pace and generating the energy to move forward.
Mobility is more than simply moving from one place to another. It is a dynamic process through which people, cultures, values, and identities meet, giving rise to new perspectives. Arriving at a destination creates new encounters, while departing leaves traces behind. The contrasts that emerge when different elements meet—and the tension and harmony between them—generate the energy that moves people toward the future.
“ENERGY STATION” also serves as a metaphor for Onitsuka Tiger as it steps into a new era. The collection reflects the brand’s intention to carry its heritage forward, infuse it with new energy, and move toward the next chapter.
The collection’s 49looks can be described in one phrase as “the fusion of tailoring and sportswear.” Delicate materials are combined with utilitarian elements, creating a natural balance between elegance and an active spirit.
Tailored suits defined by contrasts in rich earth tones are paired with shirts featuring a smooth, silk-like touch, while tailored trousers are reinterpreted through modern proportions. The looks evoke the image of a sophisticated, urban couple. Pink and pale blue shirts are accented with charming ribbons and styled with leather motorcycle-inspired miniskirts influenced by the 1960s, highlighting a distinctly feminine sensibility.
Elements of sportswear appear throughout the collection. Relaxed canvas work jackets are layered over tops and styled with wide, double-layered wool shorts inspired by Muay Thai. Floral-print tops with ribbon details are paired with wide-leg denim featuring two side stripes, recalling the iconic “TIGER PAW” preserved in the brand’s archives.
The collection explores the aesthetics of grunge through empire-line minidresses crafted from devoré velvet and lavishly embellished with silk fringe. Relaxed low-rise trousers are layered with leather jackets, vests, hoodies, and tank tops, with fringe details appearing throughout.
Western influences are expressed through ribbon-detailed miniskirts and lightweight dresses finished with silk fringe.
Menswear likewise expresses the collection’s philosophy of contrast. Signature yellow knitted T-shirts are paired with checked shorts, while multi-pocket waistcoats are styled with classically shaped trousers and the newly introduced mule version of the “MEXICO X66.” Refined tracksuits bring a sporty mood to the collection, while leather jackets with zip details evoke a distinctly rock-inspired spirit.
New Sneakers, a New Onitsuka Tiger Stripe
This collection infuses new energy into footwear, the origin of Onitsuka Tiger and a defining expression of the brand’s identity. Sneakers are presented as a new product category at the intersection of sport, fashion, and lifestyle. Building on Onitsuka Tiger’s heritage and craftsmanship, the collection expands the possibilities of the sneaker through a contemporary perspective, presenting a new expression of footwear that represents the brand’s future.
As a symbol of this direction, a new “Onitsuka Tiger Stripe” was unveiled for the first time as part of the collection. While preserving the essence of the stripe that has defined the brand’s identity for decades, its form has been evolved through a contemporary lens. Connecting heritage to the future, it becomes a new signifier of Onitsuka Tiger’s next era.
The iconic “MEXICO X66” is reinterpreted in antique-inspired metallic leather and a new color palette, while also evolving into a new mule silhouette. Its distinctive shape serves as a starting point for new footwear designs and contributes to the proportions of a wide range of looks.
Knee-high lace-up heeled boots appear in iconic Tiger Yellow and floral prints, alongside mid-calf, boxer-style lace-up heeled boots offered in a variety of metallic colorways. Vintage-inspired pumps with chunky heels further expand the footwear offering.
Soft loafers reinterpret classic British footwear through a relaxed construction, combining comfort with a refined appearance. They are offered in two versions: a classic penny loafer and a studded style. Pointed-toe pumps in a silver metallic finish further emphasize the fusion of brand heritage and modernity.
Rooted in heritage yet constantly evolving, Onitsuka Tiger’s new footwear expression reflects the brand’s commitment to continually reinterpreting its DNA through a contemporary perspective.
The accessories offering includes cube-shaped bags, studded styles, and compact flap shoulder bags. Eyewear completes the looks with full-metal and candy-colored oversized aviators, mask-shaped sunglasses accented with mini studs along the brow line, and vintage-inspired white and nude two-tone styles, bringing the collection’s world into sharper focus.
Key Looks
Onitsuka Tiger × Honda
On the runway, Onitsuka Tiger unveiled a collaboration with Honda, one of Japan’s leading mobility companies. Returning to “ENERGY STATION,” the starting point of the collection, the collaboration further develops its vision of energy, mobility, and speed, creating a new expression in which performance and style converge.
Graphics and silhouettes inspired by motorcycle culture are reinterpreted in lightweight mesh and jersey fabrics. The functional beauty of racing gear is elevated into a contemporary fashion context. Honda’s iconic wing logo appears throughout the collection, from boots and caps to T-shirts and socks, serving as a unifying motif. The collaboration also introduces the “Onitsuka Tiger Honda Mid Sports Concept,” a concept motorcycle. Based on a newly developed mid-class supersport model, the motorcycle incorporates the new Onitsuka Tiger Stripe unveiled at the show. By combining Honda’s spirit of innovation in mobility with Onitsuka Tiger’s design DNA, the model presents a new vision of style.
From “ENERGY STATION,” Onitsuka Tiger draws new energy and moves toward its next destination.
New sneakers, a new Onitsuka Tiger Stripe, and the fusion of mobility with Honda: this collection marks the beginning of a new journey as Onitsuka Tiger advances into its next era as a luxury lifestyle brand.
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Honda
Founded in 1948, Honda Motor Co., Ltd. is one of Japan’s leading mobility companies. Since launching motorcycle production in 1949, Honda has continued to develop products that meet the needs of customers around the world for more than 75 years. Today, Honda is the world’s leading motorcycle manufacturer, selling approximately 20 million motorcycles worldwide each year, and offers a diverse lineup across a wide range of categories. Through electrification, advanced safety technologies, and motorsports activities, Honda continues to create new value while pursuing the joy and freedom of mobility that motorcycles provide.
