ASICS unveils the new Limited Series line inspired by Traditional Japanese Kabuki Art

[FEBRUARY 1st, 2025 – KOBE, JAPAN] – ASICS is pleased to introduce the new “Limited Series”, an exclusive line that masterfully blends the rich tradition of Japanese artistic expression with advanced athletic apparel technology. Founded in Kobe, Japan in 1949, ASICS has grown into a global brand while remaining true to its Japanese heritage. This new line is a testament to ASICS' commitment to innovation, craftsmanship and cultural authenticity, expressing ASICS' Japanese roots in a contemporary way.

Inspired by traditional Japanese Kabuki makeup that captures deep emotional expression, the new “Limited Series” line features bold and artistic designs across all items, crafted to express the dynamic artistry of this cultural heritage. Each item, from singlets to jackets and shorts, is designed to resonate with the emotional intensity and vibrant power of Japanese heritage. The color palette is rich with symbolism; passionate reds and mysterious blues enhance the narrative woven through the fabric.

To further enhance the functionality of this unique collection, each item features ASICS' ACTIBREEZE™ technology for superior comfort and breathability for optimal results. This runner-focused feature ensures that the runners not only look exceptional but also feel supremely comfortable and perform at their best.

Ali Keys, Head of Design for Global Running Apparel at ASICS, explained the inspiration and design process behind the new line of “Limited Series“. "This collection is a vibrant fusion of traditional Japanese Kabuki art and the latest in athletic apparel technology. We’ve printed these artistic inspirations directly onto the athlete tanks and extended this visual narrative into each piece of the collection, making each piece a canvas that tells a story. By using bright colors to tape the seams or accentuating features like zippers, we enhance the functionality while maintaining aesthetic fidelity."

The new “Limited Series” is a celebration of ASICS' heritage and a forward-looking journey that honors its origins while embracing the future. ASICS invites runners to experience this unique fusion of art, culture, and athletic excellence - a synergy only ASICS can deliver. Packed with Japanese Kabuki art and ASICS’ technology, the items are now available.

To find out more about the products, please visit https://www.asics.com/gb/en-gb/

ENDS