ASICS SIGNS WITH KOBE 2024 WORLD PARA ATHLETICS CHAMPIONSHIPS AS PLATINUM SPONSOR

ASICS SIGNS WITH KOBE 2024 World Para Athletics Championships as platinum sponsor
To contribute to a sound and sustainable inclusive society through Parasports, ASICS partners with the local organizing committee as platinum sponsor

[JULY 27, 2023 – KOBE, JAPAN] ASICS Corporation has signed a sponsorship with Kobe 2024 World Para Athletics Championships as the platinum sponsor. Kobe 2024 World Para Athletics Championships will be held in Kobe City, Hyogo Prefecture, Japan in May 2024, and ASICS will serve as the championships’ Platinum Sponsor in the sporting goods category.

The World Para Athletics Championships is the world’s premier para athletics event established by the International Paralympic Committee. The first championships were held in Berlin, Germany in 1994, and since the fifth championships held in Christchurch, New Zealand in 2011, the event has been held biennially. In May 2024, the 11th championships will be held in Kobe, Japan—the first in East Asia.

ASICS has made an active commitment to activities focusing on parasports, including assisting visually impaired runners in participating in long-distance races and supporting a sports prosthesis experience event[1], with the aim of contributing to realizing a sound and sustainable inclusive society.

Kobe, the host city of the upcoming World Para Athletics Championships, is also the birthplace of ASICS. As part of the city’s initiative to take advantage of this event to broaden friendship among people, whether with or without disabilities, the company will also provide uniforms and shoes for championships staff and volunteers.

ASICS’ founding philosophy is “Sound Mind, Sound Body™,” and the company offers products, services, and an environment that contribute to improving the physical and emotional health of people around the world. . ASICS will continue to implement various initiatives with a view to creating a world in which everyone can live healthfully both mentally and physically, maintaining involvement with exercise and sports over their entire lifetime.

About the Kobe 2024 World Para Athletics Championships
Period: Friday, May 17 to Saturday, May 25, 2024
Venue: Kobe Universiade Memorial Stadium
Expected number of participants: Approximately 1,300 athletes from 100 countries /regions
Official website: https://kobe2022wpac.org/

[1] ASICS activities focused on people with disabilities: https://corp.asics.com/jp/csr/diversity/people_with_disabilities