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CHILDREN’S FOOT GROWTH DIGITAL FORECASTING SERVICE ASICS STEPNOTETM WINS IF DESIGN AWARD 2023 GOLD

2023.04.26 PRESS
STEPNOTE


ASICS Corporation is pleased to announce that ASICS STEPNOTETM has won an iF DESIGN AWARD 2023 Gold. From almost 11,000 submissions from 56 countries, only the top 75 outstanding design achievements were honored with Gold.

ASICS STEPNOTETM is a digital service that projects the growth of children’s feet and notifies the right size shoe at the right time. The service recommends shoe models appropriate for the growth of an individual child’s foot. The service is being provided free of charge to members of the OneASICS™ loyalty program. ASICS STEPNOTETM was first launched in December 2021 and has been extremely well-received with more than 22,000 registered users in Japan (as of end-March 2023).

The service won over the 133-member jury, made up of independent experts from all over the world. ASICS STEPNOTETM won the iF DESIGN AWARD 2023 Gold for communication in the Apps/Software category. The jury released the following statement regarding its decision to issue ASICS STEPNOTETM the Gold award:


iF GOLD STATEMENT
“Thoughtful, well-executed, and user-centered design makes this app more effective and appealing. By providing a reliable and customized online shopping experience for children's shoes, ASICS solves a real-world problem for parents while enhancing the brand.”


STEPNOTE


ASICS’ founding philosophy is a Sound Mind in a Sound Body and the company offers products, services, and an environment that contribute to improving the physical and emotional health of people around the world.


ASICS will expand ASICS STEPNOTETM to OneASICS loyalty program in overseas regions, and contribute to enabling healthy and fulfilled lives by offering optimal value to each and every customer.


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NOTES to editors

About iF DESIGN AWARD

Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, bestows the iF DESIGN AWARD on the best submissions. The details are in here.

About ASICS STEPNOTETM

On December 8, 2021, ASICS announced the launch of ASICS STEPNOTETM a digital service that projects the growth of children’s feet. The press release can be found here.

On December 1, 2022, ASICS announced the release of the latest version of ASICS STEPNOTETM which has added features. The press release can be found here.

On April 26, 2023, ASICS announced the release of the monitering about ASICS STEPNOTETM with the J1 League football club Vissel Kobe. The press release can be found here.

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