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ASICS welcomes Beatriz Haddad Maia to global athlete roster

2024.01.02 PRESS

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[January 2nd, 2024 – KOBE, JAPAN] — Today, ASICS welcomes Beatriz Haddad Maia to the global ASICS athlete roster with a head-to-toe multi-year agreement. Finishing her 2023 season ranked #11 in the world, Haddad Mia experienced her most successful year on tour in 2023.

"We are delighted to welcome Beatriz Haddad Maia to the ASICS family. ASICS is proud to align with such a talented and promising athlete,” said Tomoko Koda, Managing Executive Officer at ASICS, "Her dedication to the sport and positive mindset perfectly embodies the spirit of ASICS. We look forward to supporting her journey on and off the tennis court."

Beatriz Haddad Maia expressed her excitement about the partnership with ASICS. "I am thrilled to join ASICS, a brand that has a long-standing positive reputation of taking care of their athletes on and off the court. I am a baseline player so as soon as I tested GEL-RESOLUTION™ 9, I knew it was the right tennis shoe for me with support, stability, and comfort. ASICS is known for advanced tennis shoes and apparel of course, but they are just as dedicated to supporting their athletes off the court. Beginning 2024 gives me more confidence to fully focus on my game, in what will be an exciting year.

Haddad Maia will begin wearing ASICS tennis apparel and footwear immediately.


About ASICS:

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit Follow @ASICS on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.

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