Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy of "Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)" represents our wish that people all over the world will live healthful and happy lives in both body and mind.
The History of ASICS
Learn more about ASICS history since September 1, 1949: the story of how our founder Mr. Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.
ASICS Ventures searches for promising startups to develop innovative business collaborations for future growth of ASICS.
ASICS Sports Museum
A REVIEW OF OUR PAST, PRESENT AND FUTURE
ASICS Sports Museum offers an interactive, fully immersive experience of the remarkable performance of athletes, sporting footwear and equipments.
For the admission to the museum, advanced booking is required for all visitors. Please see Online Booking page for more details.
Institute of Sport Science
TRUE SPORTS SCIENCE
ASICS researchers are scientists dedicated to solving complex problems to meet the needs of ASICS customers. They work together to identify the performance features demanded by the users of sporting goods.