About ASICS

We are ASICS - Anima Sana In Corpore Sano.

ASICS' founder, Kihachiro Onitsuka, believed in the transformative power of sports—the ability to uplift spirits, ignite positivity, and drive progress. Even today, we carry that belief forward, inspired by the impact sports can have on people’s lives

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CEO & COO

Messages from the CEO and COO

This year marks the final year of the Mid-Term Plan 2026. Under a diverse management team, we will remain fully focused and committed through the final year of the plan, delivering better products and experiences consistently to people around the world through a range of initiatives, including expanding our global R&D footprint, strengthening the running ecosystem, and leveraging the Onitsuka Innovative Factory.

ASICS at a Glance

  • Founding Year

    1949
  • Worldwide Locations

    65 locations
  • Consolidated Number of Employees

    8,987 employees
  • Sales ratio outside Japan

    80.3 %
  • Number of OneASICS Members

    1,760 million people
  • Rate of CO₂ reductions through our business activities

    *compared with 2015

    29.8 %

This information is as of December 31, 2024

The History of ASICS

ASICS' journey began with the vision of its founder, Kihachiro Onitsuka, who, motivated by a deep commitment to nurturing the youth in post-war Japan, embraced the belief that 'A Sound Mind In A Sound Body.' With this guiding principle, Onitsuka ventured into the world of sports, aiming to contribute to the revitalization of the nation and to foster the growth of future generations.

1940's  1950's  1960's  1970's  1980's  1990's 2000's 2010's 2020's
1940's  1950's  1960's  1970's  1980's  1990's 2000's 2010's 2020's

ASICS Virtual Museum

This is a virtual museum where you will experience the 'joy and greatness of sports' through displays of shoes and apparel that support top athletes' performances. Discover the history and evolution of ASICS, loved by athletes from various sports from its start to the present.

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Miniature Shoes

Miniature Shoes Workshop

We offer workshops where you can experience ASICS craftsmanship through the creation of miniature shoes in Kobe, Japan.  (The workshop will be held in Japanese only)

 

 

 

 

 

  

Locations

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ASICS Corporation Headquarters
1-2-4, Daiwa Kobe Building, Sannomiya-cho, Chuo-ku, Kobe, Hyogo 650-0021, Japan
TEL: +81 (0)50-1745-2248
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