Shohei Ohtani Uses Our Baseball Gear

2021

Shohei Ohtani uses Our Baseball Gear to win American League MVP for the 2021 season.

METASPEED™ SKY/EDGE running shoes released

2021

"METASPEED™ SKY" and "METASPEED™ EDGE" have each been scientifically designed with a distinct type of running style in mind.　ASICS has created the "METASPEED™ SKY" for Stride-type runners and "METASPEED™ EDGE" for Cadence-type runners.

"METASPEED™ SKY" racing shoe is designed to help Stride-type runners go faster by extending their stride length considerably. Stride-type runners take a longer stride once they start increasing their speed.

"METASPEED™ EDGE" racing shoe is designed to help Cadence-type runners go faster by extending their stride length while allowing them to control cadence more easily. Cadence-type runners increase both cadence and stride as they run faster.

The launch of "METASPEED™ SKY" and "METASPEED™ EDGE" means that runners will no longer having to adjust their running style to suit the shoe they’re wearing.

Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director.

2022

Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director. To move ahead with mid-term Plan 2023 and increase corporate value under the new management setup.

Training wear equipped with ASICS' original technology ACTIBREEZE™ released. After performance sandal "ACTIBREEZE™ 3D SANDAL” released.

2022

ASICS launched the trainning wear that incorporated the same functional structure as the “Podium Jacket”, the main item of the official sportswear for the Japanese national team at the 2021 international multi-sport competition. It was equipped with ACTIBREEZE™, a unique functional structure that identifies areas where body temperature tends to rise and effectively lowers humidity based on the "ASICS Body Thermomapping" proven by the ASICS Institute of Sport Science.

The "ACTIBREEZE™ 3D SANDAL", combining the intelleligent sports technology cultivated by ASICS Institute of Sport Science with a new manufacturing method using an advanced 3D printing technology to help relax both body and mind for athletes, is the after-performance sandal recommended for preparing your next performance.

ASICS　Launched shoes that follow ASICS DESIGN PHILOSOPHY

2023

According to our unique approach, "ASICS DESIGN PHILOSOPHY," which consists of four components: user testing, science, innovation, and sustainability, we are gradually releasing shoes that aim to have a structural design that is excellent for both body and mind.

＊Photograph,：GEL-NIMBUS™ 25、GEL-KAYANO™ 30

“METASPEED SP” spike shoes for short-distance track and field that combine excellent repulsion and propulsion released

2023

Equipped with a carbon plate from the top of the midsole from the toe to the heel. The midsole uses FF TURBO, which has excellent resilience among our lightweight foam materials, and deforms and compresses as soon as it hits the ground, quickly returning to its original shape. Spiked shoes that pursue high repulsion and propulsion for 100 and 200 meters, giving you a bouncing feeling and supporting forward propulsion.

ASICS entered into global partnership agreement with RENSHI CHOKAI the wheelchair basketball player

2023

ASICS signed a Global Partnership Agreement with the wheelchair basketball player, Renshi Chokai. Chokai started his career as a professional wheelchair basketball player. 

The Global Partnership Agreement with Chokai was realized as his passion for contributing to the diversity and inclusive society and his experience as a wheelchair basketball player coincided with ASICS’s corporate vision.

The lightest CO₂e emissions sneaker "GEL-LYTE™ III CM 1.95" on the market released

2023

ASICS SportStyle announced the launch of the GEL-LYTE™ III CM 1.95 sneaker – the lightest CO₂e emissions sneaker on the market. (As of September 2023)

One of the shoe’s key features is the carbon-negative foam "a material made from a bio-based polymer derived partially from sugarcane" in the midsole and sockliner.

Additionally, the upper and the sockliner mesh are made with recycled materials and a solution-dyed polyester to help reduce the overall impact on the planet.

Structurally, the minimalistic tape method offers a supportive fit for daily activities while minimizing material use and waste.

Mitsuyuki Tominaga was appointed New President, and Yasuhito Hirota as Chairman

2024

Mitsuyuki Tominaga was appointed President, COO and Representative Director, and Yasuhito Hirota was appointed Chairman, CEO and Representative Director.

ASICS will further promote “Global × Digital” as a key strategy for global growth, enhancement of brand experience value and pursuit of operational excellence under the Global Integrated Enterprise policy, which aims to build a truly global management structure by strengthening cooperation between the head office and regional operating companies.

NIMBUS MIRAI™ running shoe released

2024

ASICS announces the NIMBUS MIRAI™, a performance running shoe designed to be remade at the end of its life – all without compromising the quality or performance you would expect from a GEL-NIMBUS™ product.

Designed with recycling in mind, the NIMBUS MIRAI™ running shoe is launching with a new returns program, encouraging runners to give back the shoes at the end of their use to support their journey towards circularity.

The NIMBUS MIRAI™ is one of the most advanced shoes ASICS has ever made.　

It examines the structure of the shoe and the roles of each component, ensuring that the quality and performance are consistent with previous models, while making it possible to recycle the materials used in the upper, midsole (that delivers cloud-like cushioning), and outsole.

Novak Djokovic made a historical achievement

2024

Novak Djokovic, wearing our tennis shoes, secured the Gold Medal at the Games of the XXXIII Olympiad, thereby completing his Career Golden Slam.

Bashir Abdi (silver medalist in the men's marathon at the Games of the XXXIII Olympiad) wore our marathon shoes to great success

2024

Bashir Abdi (silver medalist in the men's marathon at the Games of the XXXIII Olympiad) wore our marathon shoes to great success.

Encouraging a 15-minute "Desk Break" to move, addressing the impact of daily desk work on mental wellbeing

2024

ASICS conducted the Desk Break experiment to explore the connection between daily desk work and mental wellbeing,examining its impact on office workers. Based on the findings, we encouraged taking a 15-minute desk break for physical activity.

On World Mental Health Day, October 10th, we invited office workers to join the #DeskBreak movement and feel the mental benefits.