MOVE YOUR MIND IN PLUSH COMFORT WITH THE NEW ASICS GEL-NIMBUS™ 26 SHOE
2023.11.28 PRESSThe most comfortable shoe in running combines an improved fit and better grip to deliver an even smoother running experience.
[November 28, 2023 – KOBE, JAPAN] – ASICS today announces the launch of the GEL-NIMBUS™ 26 shoe, ASICS’ flagship cushioned running shoe that, thanks to its incredible comfort, is the ideal partner for long runs.
The GEL-NIMBUS™ 26 shoe sees a series of careful improvements made to its predecessor, the GEL-NIMBUS™ 25 shoe, a shoe that last year was rated as the most comfortable running shoe* in an independent test, re-establishing ASICS’ position as an industry leader within the neutral cushioned shoe category.
Of these updates, among the most significant is the addition of the new HYBRID ASICSGRIP™ technology. This combination of ASICSGRIP™ and AHARPLUS™ outsole rubbers works to deliver better traction, improved softness, and advanced durability for the wearer, leaving them stress-free as they move their mind while out for a run.
To add further comfort, the GEL-NIMBUS™ 26 shoe features an improved midfoot fit thanks to an engineered knit upper and an updated construction of its eyelets to help create a softer, but more supportive midfoot hold. The upper is made from a lightweight, breathable knit material that reduces the need for additional overlays.
Just like its predecessor, the shoe benefits from FF BLAST™ PLUS ECO cushioning, a lightweight and energetic foam that creates cloud-like cushioning over a range of distances, made from approximately 24% bio-based content from renewable sources such as leftover waste from sugar cane processing.
Other key features include ASICS’ rearfoot PureGEL™ technology, a material that is lighter and 65% softer than conventional GEL™ technology, providing even softer landings. The shoe’s knit collar construction also gives the GEL-NIMBUS™ 26 shoe a modernized look with a luxurious step-in experience.
Laura Bolgen, Senior Manager of Global Product Line at ASICS said: “We are proud to be launching a shoe that we know to be the leader within the cushioning shoe space. The GEL-NIMBUS™ 26 shoe offers the incredible comfort that fans would expect from this silhouette, but we have confidently refined it to enhance its grip and improve its fit, so that this model is an even better partner to help runners move their minds than the last. Importantly, we have also added CO2e labeling to the GEL-NIMBUS™ 26 shoe to continue educating consumers transparently on the sustainability efforts we are making.”
The GEL-NIMBUS™ 26 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets globally from January 2024, for $160.
To find out more about the GEL-NIMBUS™ 26 shoe and the latest technologies, please visit asics.com.
- ENDS -
NOTES FOR EDITORS
* Tested by 100 runners against competitor products. Independent comfort test, The Biomechanics Lab, South Australia, October 2022