A wide range of activities to make movement more enjoyable and offering styles that combine lifestyle and functionality.
[June 3, 2025 – KOBE, JAPAN] ASICS Japan will hold “DISCOVER. by ASICS,” a new sensory activity experience that lets you move to the rhythm of your body, at ASICS GRAND FRONT OSAKA, the largest ASICS store in western Japan. The event will be open from Wednesday, June 4, 2025, to Monday, October 13, 2025, and participation is free of charge.
*There are no age restrictions for this event. Customers’ age 15 and under must be accompanied by a guardian.
“DISCOVER. by ASICS” is a new sensory activity that naturally encourages movement. . The space has two areas, an experience area and a retail area, where you can discover your own “Sound Mind, Sound Body.” The experience area is designed for visitors to experience “15 minutes and 9 seconds” of exercise, which is a duration scientifically researched by ASICS to have a positive effect both physically and mentally. Enjoy an extraordinary experience in an immersive space created with sound and light and reconnect with your true self. The retail area offers a wide range of ASICS products to support a regular exercise routine.
〇 DISCOVER. by ASICS Fields
1st Field｜Warm-up to connect with your inner self
“CHECK IN” marks the starting point of the experience, providing time to reflect on your inner self. A monitor diagnoses your emotions and lifestyle, and based on the results, sounds, the difficulty level of the activity, your “MY COLOR” are individually set. The entire experience progresses along in accordance with this color. Using a smartphone that transforms body movements into sound, and earphones that deliver your own “MY SOUND,” enjoy a unique audio experience created by your own movements.
2nd Field｜A gate way to immerse and find yourself
“WARP” is a quiet space designed to block out the noise of everyday life and sharpen the senses in preparation for the journey ahead. Here, ASICS' brand slogan, “Sound Mind, Sound Body,” is expressed through mood-enhancing visuals and sounds. The light and sound effects are designed to intuitively resonate with your emotions, preparing you for the immersive experience ahead.
3rd Field｜Light leads you into motion.
“LIGHT” is a sensory stage where light and rhythm guide your body to attain natural movement. Participants follow, step on, and touch lights in their assigned “MY COLOR,” allowing them to enjoy full-body movement. “MY SOUND” that flows from the earphones changes in sync with your movements, enabling enjoyment of the comfort and joy of moving your body while feeling the changes in sound.
4th Field｜An immersive experience where movement becomes art
“IMMERSIVE,” is an immersive interactive experience that envelops you in 360 degrees of visuals and sound. Using 360-degree video projectors synchronized with motion sensors, the visuals and sound dynamically change in real-time, based on participants' movements. The experience begins with dialogue with particle-like avatars, followed by taking part in three randomly selected games out of 11 available options. In the finale, all participants move freely throughout the space to collectively create a one-of-a-kind digital artwork unique to that day and session.
5th Field｜A gallery shop that inspires small changes to your lifestyle
Find a diverse lineup of products that make physical activity more enjoyable, from running and basketball to training and sportstyle. The lineup showcases products signature to ASICS, combining functionality with style.
This space is not only designed to be a place to shop, but also as a place where the essence of the brand can be experienced. Everyone is welcome to drop by, whether or not they participate in the activity.
〇Participation Gift
After completing the experience, participants will receive an original sticker (image on the left) as a souvenir for your participation. Three personalized digital content will be available for download via QR code.
My Movie: Highlight footage starring you
My Sound: 15 minutes and 9 seconds of music generated from your movements
ASICS Message: A message to inspire you
*Some content requires registration for the OneASICS membership program to view and download.
