ASICS LAUNCHES THE GLIDERIDE™ 3 DESIGNED TO PRESERVE RUNNERS’ ENERGY THROUGH THE USE OF ADVANCED TECHNOLOGIES2022.06.03 PRESS
New GUIDESOLE™ technology provides effortless energy for runners aiming to experience the full mind-uplifting benefits of movement
GLIDERIDE™ 3: Women’s & Men’s
[June 3rd 2022 – KOBE, JAPAN] – ASICS today announces the launch of its GLIDERIDE™ 3 running shoes, a versatile ‘training partner’ designed to help conserve a runner’s energy, allowing them to log more miles when distance training.
The latest GLIDERIDE™ 3 harness an updated design to enable a smoother and more comfortable run. The shoes benefit from GUIDESOLE™ technology to provide effortless energy to the wearer, helping to reduce ankle flexion through the curved sole design, allowing runners to roll through training with less effort and providing a lighter load placed on the foot.
GLIDERIDE™ 3 sees FF BLAST™ PLUS cushioning added to the shoe’s midsole, creating a softer touchdown at footstrike, while providing a more responsive rebound at toe-off. It also features a redesigned engineered mesh upper for improved comfort, wrapping the foot and increasing airflow to keep runners’ feet cool.
The OrthoLite™ X-55 Sockliner makes the shoe even more comfortable, providing a plush step-in feel with an energized rebound. Offering superior breathability, the sockliner is also effective for managing moisture and keeping feet comfortable.
AJ Andrassy, Director, Global Footwear, Performance Running Footwear, Product Management at ASICS said: “With the launch of the new GLIDERIDE™ 3, we are striving to use our advanced market-leading technologies in order to ensure runners are equipped to achieve high level performance and protection. What’s more, these shoes offer the improved comfort and versatility required so that runners can choose how they want to train. However many miles they log in the GLIDERIDE™ 3, the shoes’ cushioning will allow runners to conserve their energy and therefore maximize the uplifting benefits of movement on the mind."
As part of the recent unveiling of the ASICS State of Mind Index, a landmark global study which indicates a positive link between exercise and mental health, ASICS is inviting the world to take part in the 15:09 Uplift Challenge. Anyone can participate by simply dedicating 15:09 minutes to moving their body and mind throughout the month of June and challenging family or friends to do the same.
The GLIDERIDE™ 3 is the ways in which ASICS is helping every runner to get involved in the Challenge, available for men and women from ASICS retail, online stores and specialists running outlets globally from 3rd June 2022 for $150.
To find out more about the GLIDERIDE™ 3 and latest technologies, please visit asics.com.
- ENDS –
NOTES FOR EDITOR
1 – Comparison based on US Men’s 9 size shoe.
About the ASICS State of Mind Index
The State of Mind Index is a first-of-its-kind study conducted by ASICS which looks at the relationship between State of Mind and exercise around the world. The State of Mind Index is a score out of 100, calculated based on the accumulative mean scores across ten cognitive and emotional traits – including positivity, content, relaxed, focused and composed. Conducted by Edelman Data & Insights, the study was carried out among a total sample size of 37,000 respondents across 16 countries globally – nationally representative by age, gender and region in each market. The countries included in the study are Australia, Brazil, China, France, Germany, India, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, UAE, UK & USA. Generational breakdown included in the study was as follows:
Boomers & Silent (older generation) - 57+
Gen X - 41-56
Millennials - 25-40
Gen Z - 18-24
1 Doing more than 150 minutes of moderate to vigorous exercise per week
2 Doing less than 30 minutes of moderate to vigorous exercise per week