Inspired by the Move Her Mind initiative and informed by over two million foot scans, the new BLOOMSTRIDE™ shoe combines a female-first design approach
with premium comfort technologies designed to support a wide range of movement, from running to everyday activity.
[Kobe, Japan, 1 August 2026] – ASICS today unveils the BLOOMSTRIDE™ shoe, an all-new running shoe inspired by insights from the ASICS Move Her Mind initiative and informed by over two million foot scans. Built around a female-first fit solution and plush cushioning platform, the BLOOMSTRIDE™ shoe delivers premium comfort designed to support movement in all its forms..
Built for running but designed with everyday movement in mind, the BLOOMSTRIDE™ shoe delivers a versatile experience that extends beyond the run itself. Whether running, walking or staying active throughout the day, it provides the comfort and support needed to help women move with confidence while enjoying the positive benefits of movement for both body and mind. .
Yuka Okamoto, General Manager, Performance Running Category, Strategy & Merchandising at ASICS, said: "The BLOOMSTRIDE™ shoe represents an important step forward in how we serve women through product innovation. From the beginning, our ambition wasn't to simply imagine what women might need in a running shoe, but to listen and create alongside them. Through the Move Her Mind initiative and ongoing consumer engagement, we heard directly from women about the barriers they face and what they expect from their movement experiences. Those insights shaped the development of BLOOMSTRIDE™ from the ground up. Personally, it was an incredibly inspiring journey, and I'm proud that together with colleagues across ASICS, we were able to bring to life a product designed to genuinely support women in the way they move every day."
The BLOOMSTRIDE™ shoe introduces a modern female-first fit with additional room for the toes to spread naturally, paired with a snug and supportive feel through the midfoot. Designed around the unique shape and movement patterns of women's feet, the new fit solution delivers a more personalized comfort experience tailored to how she moves.
At the heart of the BLOOMSTRIDE™ shoe is FF LUXE™, an all-new foam technology developed to deliver premium comfort. Combining plush cushioning with a responsive underfoot feel, FF LUXE™ foam creates a soft yet springy ride that helps support her diverse activities and movement needs throughout the day.
Informed by consumer feedback, the BLOOMSTRIDE™ shoe was intentionally designed to combine a cushioned ride with a more refined silhouette. A lightweight woven upper provides a soft, adaptive fit with breathability for lasting comfort, while understated branding creates a premium, versatile aesthetic. The result is a shoe that delivers advanced comfort without the bulk often associated with highly cushioned footwear.
Susan Hoddinott-Au, Product Manager, Performance Running Footwear at ASICS, said: "BLOOMSTRIDE™ started with a simple question: what does a woman actually want to feel the moment she slips on a shoe? The answer kept coming back to the same things. Light, springy, and just right, from the very first step. No break-in period. No compromise. With a lower stack height and FF LUXE™ cushioning, BLOOMSTRIDE™ sits close to the ground in the best way - responsive and natural-feeling, with just enough bounce to carry you from your morning run to wherever the rest of your day takes you. Because let's be honest, the shoe that only works for one part of your day isn't really working hard enough. The silhouette is designed to be just as easy to love as the ride -feminine without trying too hard, versatile enough to earn a permanent spot by your door. The kind of shoe you reach for without thinking twice."
Launching alongside the BLOOMSTRIDE™ shoe is the latest NAGINO™ Collection, ASICS' dedicated apparel line designed for women. Spanning performance running essentials such as the NAGINO™ Run SS Top, Run Tight and Run Winter Hoodie, through to versatile lifestyle pieces including the Woven Long Jacket and Flex Biker Short, the collection is designed to support women with comfort and confidence wherever movement takes them. Together, the BLOOMSTRIDE™ shoe and NAGINO™ Collection reflect ASICS' commitment to creating products informed by women's needs.[AB1]
The BLOOMSTRIDE™ shoe will be available globally from 1 September 2026 for $150. To find out more, please visit www.asics.com
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About ASICS
At ASICS, our five letters have meaning. ASICS is an acronym for Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body.
Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this.
And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.
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