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Advantage: ASICS. Tennis Star Belinda Bencic joins the ASICS team

2023.04.27 PRESS

Bencic joins an elite Tennis roster to bolster the ASICS athlete line-up ahead of the clay season.

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[April 27, 2023 – KOBE, JAPAN] – ASICS is proud to announce the signing of Olympic Gold Medalist and current WTA number 11 ranked tennis star Belinda Bencic to the ASICS team. With two titles already in 2023 season, at Adelaide International 2 and Mubadala Abu Dhabi Open, the addition of Bencic will bolster the global ASICS athlete roster ahead of the clay season in Europe.  

Bencic is known for her unique style of play, which relies on speed and tactical precision. Her pace and all-court playing style make the SOLUTION SPEED™ FF 2 tennis shoe perfect for her game, the lightest, fastest and most flexible in the ASICS range.  

“ASICS is renowned all over the world for their top technical footwear and apparel that they combine with their commitment to helping people of all walks of life live a lifestyle of a sound mind in a sound body," said Belinda Bencic. "This fits well with my own personal viewpoints and I am excited to step onto the court in my ASICS gear with that knowledge in the back of my mind”

Swiss-born Bencic has already earned eight singles titles throughout her career. A standout in her career so far has been winning a Gold Medal in the women’s singles and a Silver Medal in the women’s doubles at the Tokyo 2020 Olympic Games. Bencic will join the list of ASICS tennis ambassadors, which includes Matteo Berrettini, Novak Djokovic, Claire Liu, Alex de Minaur, Alycia Parks, Jasmine Paoloni.

"With an already impressive career, Belinda is a fantastic addition to the roster of ASICS Tennis," said Tomoko Koda, Managing Executive Officer at ASICS. "She understands the importance of moving with purpose and has translated this into phenomenal success on the court. This ties in very well with our ‘Sound Mind, Sound Body’ philosophy, and we cannot wait to support her on our journey of uplifting others through sport together."


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