Japanese fashion brand Onitsuka Tiger has unveiled DENIVITAcampaign visuals, showcasing denim inspired items.
DENIVITA combines the words “DENIM” and “VITA,” the Italian word for “life.” The name reflects Onitsuka Tiger’s aspiration for people to live vibrant and energetic lives alongside its denim creations.
For the latest DENIVITA campaign, brand ambassador MOMO of TWICE showcases a selection of vintage-inspired new pieces, including Japanese-made black denim, hand-printed T-shirts crafted individually by artisans, and a drawstring set-up in a lilac overdye finish characterized by its soft texture. Through her effortlessly cool presence, MOMO brings the collection’s distinctive aesthetic to life.
The campaign visuals and film are available across Onitsuka Tiger’s official social media channels.
Items :
- WOMEN’S DENIM REGULAR DENIM / 2182B705.001 BLACK
- WOMEN’S HOODIE / 2182B712.001 BLACK
- MUDELLE / 1182A744.001
- WOMEN’S DENIM JACKET / 2182B694.400 BLUE
- WOMEN’S SKIRT / 2182B697.700 VINTAGE LILAC
- MEXICO 66 SQUARE BOOTS / 1183C849.200
- WOMEN’S SHIRT / 2182B695.700 VINTAGE LILAC
- WOMEN’S PANTS / 2182B696.700 VINTAGE LILAC
- MEXICO 66 SQUARE / 1183C789.100
- WOMEN’S TEE / 2182B434.300 MOSS GREEN
- WOMEN’S OVERSIZED SHORT SLEEVED TEE / 2182B711.300 LIME GREEN/MINT GREEN
- WOMEN’S TRACK PANTS / 2182B580.001 BLACK
- MEXICO 66 SEREZA / 1182A741.750
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Onitsuka Tiger Official Website： www.onitsukatiger.com
Facebook：@OnitsukaTiger
X：@OnitsukaTiger
Instagram：@onitsukatigerofficial
