Press release

Onitsuka Tiger Unveils Collaborative Uniforms for Soho House Tokyo A collection embodying Japanese aesthetics and modernity

Onitsuka Tiger
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Onitsuka Tiger has collaborated with Soho House Tokyo to develop a unique uniform collection to mark Soho House’s first outpost in Japan. This collection was showcased at the opening reception for Soho House Tokyo on 3 April 2026.

The inspiration for this collection is drawn from the Japanese denim collection, a signature of the Onitsuka Tiger DENIVITA™ series, which continues to evolve while remaining steeped in history.

High-quality Japanese denim serves as the foundation for uniforms that seamlessly blend style and practicality. Key pieces include jackets inspired by 1950s workwear, loose-fit jeans, and multi-pocket aprons. Oversized cotton T-shirts dyed in navy and beige bring a soft nuance and comfort to the denim ensemble.

For classic silhouettes, tailored jackets, vests, and trousers crafted from dark gray wool provide a sophisticated contrast to the denim items. These are complemented by a black knit sweater and vest made from a cotton-cashmere blend, striking a balance between the urban elegance of Tokyo and everyday wearability.

Celebrating the versatility of denim, this uniform collection supports every role at Soho House Tokyo by merging heritage, modernity, and comfort.

Onitsuka Tiger Uniform Collection

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■ About Soho House
Founded in 1995 by Nick Jones, Soho House is a home for creative people to come together. Today, there are members and Houses all around the world, as well as restaurants, spas, workspaces, and cinemas.

Soho House Tokyo
8-35, Minami-Aoyama 3-chome, Minato-ku, Tokyo, Japan

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