ASICS INTRODUCES DISC — A NEW ERA OF VIRTUAL SPORTS
2024.09.23 PRESSInspiring a New Generation of Athletes to Move, Compete, and Connect in Virtual and Mixed Reality
[September 23, 2024 - KOBE JAPAN] - In an ambitious blend of digital, sport, and fitness, ASICS, a global pioneer in sports innovation, is proud to announce the development of "DISC," a virtual sport conceived and designed exclusively for virtual (“VR”) and mixed reality (“MR”). This groundbreaking initiative aims to expand the boundaries of sport and to inspire a new generation of athletes worldwide.
In an era where digital and sports increasingly intersect, ASICS is embracing digital advancements to reimagine the concept of “Esports” as “Borderless Sports” that engage and support the body and mind. Born from a collaboration between ASICS Ventures, Meta, and game studio m ss ng p eces, DISC is built from the ground up to deliver a groundbreaking sports experience designed specifically for VR and MR. Rather than adapting a traditional sport into the virtual world, DISC’s fresh and imaginative gameplay is uniquely challenging and physically engaging, supporting a healthy body and mind.
Innovating for the Future, Honoring the Past
Drawing on decades of expertise in sports science and digital innovation, ASICS designed the sport of DISC to challenge players' physical and strategic skills in equal measure. DISC is more than an expansion of ASICS digital services; it's a seed planted to grow towards a future where virtual sports hold a place of honor alongside their traditional counterparts, perhaps on the international sports stage in coming years.
A Sport for Everyone
DISC is welcoming to VR/MR beginners and scales to engage advanced gamers and athletes alike, embracing the idea that sports should be accessible to all. It's built on the belief that joining together in play strengthens not just our bodies, but our minds too. This sport represents ASICS' commitment to the “Sound Mind, Sound Body” philosophy, ensuring that no matter who you are or where you're from, you can experience the joy and benefits of moving your mind through physical activity.
Joe Pace, Vice President at ASICS Ventures and DISC project lead, said: “DISC is about uniting people through the power of sport and creating a global community where we can grow together. For thousands of years, sports have evolved to challenge both body and mind, bringing out the best in us. Our goal is to collaborate with the Quest community to continue that evolution, shaping the future of sports and redefining what it means to play and compete together.”
Join Us to Shape the Future of Sports
With our official launch coming soon, our Discord community will be the central hub for collaboration and updates, where athletes, enthusiasts, and innovators can come together to help shape the sport of DISC. We warmly invite you to embark on this exciting journey with us by watching the DISC teaser trailer and joining the DISC community hub on Discord.
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