ASICS LAUNCHES MAGIC SPEED™, OFFERING HIGH LEVEL PERFORMANCE AND ENERGY EFFICIENCY TO HELP RUNNERS GO FOR LONGER AND FASTER

REGIONAL: Global
RELEASE DATE: 2021.04.02

· MAGIC SPEED™ is a new racing shoe from ASICS’ Energy Saving Series family, providing superior energy return at an accessible price point

· The lightweight racing model features, GUIDESOLE™ technology and a carbon plate to help runners save energy every step to run faster, less effort.











[April 2, 2021 – KOBE, JAPAN] – ASICS is today announcing the launch of MAGIC SPEED™ - a new lightweight training and racing model, designed to offer high level performance and energy efficiency to allow runners to go for longer and faster.

MAGIC SPEED™ is the new racing shoe offering in ASICS’ Energy Saving Series. Applying the advanced technology from METARACER™shoe in 2020, it will offer a more accessible and affordable alternative for training and racing to give runners a competitive edge.

Key features of the shoe include the utilization of GUIDESOLE™ technology, working with a carbon plate that adds structure to help propel runners forward at the toe-off easier, reducing the workload at the ankle.

The shoe offers responsive cushioning through the inclusion of FF Blast material - a springy and lightweight cushioning compound that generates a soft landing with an energized toe-off. It also features excellent traction through its AHAR™ outsole technology, providing advanced durability and grip.

MAGIC SPEED™ will be available for men and women from ASICS retail, online stores and specialists running outlets globally from April 2, 2021 for $ 150 USD.

To find out more about the product, please visit asics.com.

-ENDS-


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