History of the Company
Incorporating behind-the-scenes stories and products, this exhibit traces the history of ASICS, which was founded in Kobe by Kihachiro Onitsuka in 1949, and has since contributed to the development of society by nurturing healthy, young people through sports. There are several exhibits that can be seen nowhere else, including the company's very first basketball shoes which were launched in 1950. Visitors can also enjoy a video about ASICS' history in the theater room. We invite you to enjoy the history of ASICS and the evolution of sporting goods.