What is ASICS Accelerator Program
The founder of ASICS, Mr. Kihachiro Onitsuka made the decision to devote his life to sports shoes and nurturing the mental and physical growth of young people through sports so that they could have a brighter future. He set up the company, Onitsuka Co. He started off with just four employees and a small office.
Mr Onitsuka’s first big venture was to revolutionise the basketball shoes. At that time, basketball shoes are thought to be the most difficult athletic shoe to manufacture, but Mr. Onitsuka believes that "if he can overcome a high hurdle at the start, he will be able to continue overcoming other hurdles as well". And yet he was a complete beginner at the business. The first sample that he somehow made through several trial and error was thrown on the ground and said “It’s like a straw sandals” by a basketball team manager of a high school. Mr. Onitsuka had started pick up balls at the practice ground, and been aware of players needs so that he could create a basketball shoes that led to the development of whole sports shoes. He was a passionate entrepreneur who took a lot of trial and error and kept chasing his dream.
We have maintained the strong beliefs of our company’s founder to this day. Every day, we try technological development and create innovative sports products and service to actualize our vision ”Create Quality Lifestyle through intelligent Sport Technology”
ASICS Accelerator Program was launched in 2019, with an aim to support the entrepreneurs and create new value through working together with those passionate entrepreneurs. The first program theme was “ROAD TO 2020” in 2019, and the second program theme was "Sound Mind, Sound Body" in 2021. We selected four startups for each program.
Now that many people are realizing again the power and potential of sports after global sporting events held last summer in light of the pandemic and societal changes, the ASICS Accelerator Program is reopening for soliciting new application and welcoming proposals from entrepreneurs to create value together to shape the future of sports.