What is ASICS Accelerator Program


The founder of ASICS, Mr. Kihachiro Onitsuka made the decision to devote his life to sports shoes and nurturing the mental and physical growth of young people through sports so that they could have a brighter future. He set up the company, Onitsuka Co. He started off with just four employees and a small office.

Mr Onitsuka’s first big venture was to revolutionise the basketball shoes. At that time, basketball shoes are thought to be the most difficult athletic shoe to manufacture, but Mr. Onitsuka believes that "if he can overcome a high hurdle at the start, he will be able to continue overcoming other hurdles as well". And yet he was a complete beginner at the business. The first sample that he somehow made through several trial and error was thrown on the ground and said “It’s like a straw sandals” by a basketball team manager of a high school. Mr. Onitsuka had started pick up balls at the practice ground, and been aware of players needs so that he could create a basketball shoes that led to the development of whole sports shoes. He was a passionate entrepreneur who took a lot of trial and error and kept chasing his dream.

We have maintained the strong beliefs of our company’s founder to this day. Every day, we try technological development and create innovative sports products and service to actualize our vision ”Create Quality Lifestyle through intelligent Sport Technology”

ASICS Accelerator Program was launched in 2019, with an aim to support the entrepreneurs who fully devote their life to solve social problems as Mr.Onitsuka did and create new value through working together with those passionate entrepreneurs. The program theme for 2019 was “ROAD TO 2020”. We sought for the proposals from entrepreneurs with innovative ideas of products, service, and contents which are able to implement at ASICS stores, facilities, and events in Japan in 2020, and finally selected four start-ups.

In 2020, the society and environment surrounding us has been changing drastically at an unprecedented speed. ASICS Accelerator Program is reopening for new application, welcoming proposals from entrepreneurs to create value together for new society.

▶Comments from the adopted companies in 2019 : LINK

    Theme for Proposals

    Sound Mind, Sound Body

    ASICS declared contributing more to people’s mind and physical health through VISION 2030. 

    We are looking for ideas to contribute to the creation of new lifestyles that enrich the lives of people 

    by utilizing ASICS’ technology and brand.

    ▶Details of VISION 2030 : LINK

    Examples of proposal :

    # We look for a wide variety of innovative proposals that fit to the theme highlighted above, but we illustrated below just a few examples of proposals.

    • Ideas that support sport and health under COVID-19
    • Ideas that create the environment where athletes can focus on competitions
    • Products and services that allow everyone to enjoy sports and health anytime, anywhere
    • Products and services that improve the mindfulness

    Examples of ASICS innovative products/services

    ASICS is working towards strengthening new services under the theme of digital, personal, and sustainable in order to provide a rich lifestyle that suits each individual. We have hereby picked up some examples of recent notable innovative initiatives, but the proposal can be targeted to any of global resources or initiatives of ASICS group.

    Card Ismage Description

    Smart shoes

    Running shoes that can conduct foot movement analysis in real time

    Card Ismage Description

    ASICS Runkeeper

    Application that allows users to check their progress status in each activity for running, walking, and fitness

    Card Ismage Description

    Race Roster

    Registration website for races mainly in North America

    Card Ismage Description

    Running Analyzer

    Service that provides analyzation on running form and pronation using AI image analysis technology

    Card Ismage Description

    Foot ID static/mobile

    Service that provides foot measurement in 3D and in mobile application

    Card Ismage Description

    ASICS Sports complex

    Training gym under urban hypoxic environment


    • 2020-11-10 We hold live QA session online! 【Done】
    • 2020-11-11 We hold live QA session online! 【Done】
    • 2020-11-12 We can talk at Thursday Gathering!【Done】
      • 2020-11-16 Deadline of online application
      1st Screening (Document)
      • Applied proposals will be evaluated and screened on document basis.
      • The result of the 1st screening will be notified to applicants within a month.
      2nd Screening (Interview)
      • Selected applicants will be invited to interview session and given the opportunity to make presentation of the proposal to ASICS project team.
      • The result of 2nd screening will be notified within a month after the interview.
      Brushup Period
      • Brushup and fine-tuning of the selected proposals will be conducted together with ASICS mentors toward DEMO DAY.
      DEMO DAY
      • DEMO DAY is scheduled to be held in February 2021.
      Proof of Concept
      • The proposals finally selected will proceed with feasibility study with ASICS team.

      Stage of target Companies

      Applicant must be the registered corporation with its product or service launched or soon to be launched.


      Qualified applicant

      • Corporations founded within the last 10 years.
      • Applicant is required to be the registered corporation.

      Terms of applications

      • Applicant is allowed to apply for only one proposal for this program.
      • Applicant is allowed to simultaneously enroll in other similar acceleration program.

        Other remarks

        • ASICS reserves the right not to respond to any individual inquiries regarding screening and selction.
        • Expenses for application must be borne by applicant.
        • Applicant admits some of the contents of the proposal could be open to public.
        • Proposal that infringes intellectual property rights (including copyrights) of a third party will not be accepted.
        • Any intellectual property right to be developed through this program will be handled upon mutual agreement by both parties.


        For inquiries please e-mail us at

        You can also see our activities on Facebook.