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marunouchi

ASICS
Accelerator Program

What is ASICS Accelerator Program

日本語

The founder of ASICS, Mr. Kihachiro Onitsuka made the decision to devote his life to sports shoes and nurturing the mental and physical growth of young people through sports so that they could have a brighter future. He set up the company, Onitsuka Co. He started off with just four employees and a small office.

Mr Onitsuka’s first big venture was to revolutionise the basketball shoes. At that time, basketball shoes are thought to be the most difficult athletic shoe to manufacture, but Mr. Onitsuka believes that "if he can overcome a high hurdle at the start, he will be able to continue overcoming other hurdles as well". And yet he was a complete beginner at the business. The first sample that he somehow made through several trial and error was thrown on the ground and said “It’s like a straw sandals” by a basketball team manager of a high school. Mr. Onitsuka had started pick up balls at the practice ground, and been aware of players needs so that he could create a basketball shoes that led to the development of whole sports shoes. He was a passionate entrepreneur who took a lot of trial and error and kept chasing his dream.

We have maintained the strong beliefs of our company’s founder to this day. Every day, we try technological development and create innovative sports products and service to actualize our vision ”Create Quality Lifestyle through intelligent Sport Technology”

ASICS Accelerator Program was launched in 2019, with an aim to support the entrepreneurs and create new value through working together with those passionate entrepreneurs. The first program theme was “ROAD TO 2020” in 2019, and the second program theme was "Sound Mind, Sound Body" in 2021. We selected four startups for each program.

Now that many people are realizing again the power and potential of sports after global sporting events held last summer in light of the pandemic and societal changes, the ASICS Accelerator Program is reopening for soliciting new application and welcoming proposals from entrepreneurs to create value together to shape the future of sports.

    THEME FOR PROPOSALS

    Sports - 3 Years From Now

    Now that many people are realizing again the power and potential of sports after global sporting events held last summer in light of the pandemic and societal changes,  ASICS Accelerator Program is reopening for soliciting new application and welcoming proposals from entrepreneurs to create value together to shape the future of sports.

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    Toward VISION2030

    vision eng

    ASICS is working on the further development in three business domains to achieve "VISION2030".

    The followings are the introduction of some of our activities (Detail of "VISION2030" --> HERE) .

    * Click images to access the details (some of them are only Japanese page)*

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    Innovative Product Development


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    Smart Shoes (EVORIDE ORPHE)


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    ASICS FOOT ID

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    ASICS HEALTH CARE CHECK

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    ASICS Sports Complex TOKYO BAY


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    Tryus

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    Facility Management

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    OneASICS

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    ASICS RUN TOKYO MARUNOUCHI

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    SCHEDULE

    Application
    • 20 December, 2021 (MON) Program launch (website open) / Online application starts
      * During new-year holiday season, our response would be delayed. Thank you for your understanding in advance.
    • 20 January, 2022 (THU) Information Session @ZOOM [Please click the LINK to find archive video LINK ]
    • 14 February, 2022 (MON) Deadline of online application
    1st Screening (Document)
    • Applied proposals will be evaluated and screened on document basis.
    • The result of the 1st screening will be notified to applicants about a month.
    2nd Screening (Interview)
    • Selected applicants will be invited to interview session and given the opportunity to make presentation of the proposal to ASICS project team.
    • The result of 2nd screening will be notified about a month after the interview.
    Discussion and Preparation
    • Fine-tuning of the selected proposals will be conducted together with ASICS mentors.
    DEMO DAY
    • DEMO DAY is scheduled to be held in the middle of July 2022.
    Proof of Concept
    • The proposals finally selected will proceed with feasibility study with ASICS team.

    Stage of Target Companies

    As it is assumed to implement proposals in 2020, applicant must be the registered corporation with its product or service launched or soon to be launched.

    REQUIREMENTS FOR APPLICATION

    Qualified applicant

    • Corporations founded within the last 10 years.
    • Applicant is required to be the registered corporation.

    Terms of applications

    • Applicant is allowed to apply for only one proposal for this program.
    • Applicant is allowed to simultaneously enroll in other similar acceleration program.

      Other remarks

      • ASICS reserves the right not to respond to any individual inquiries regarding screening and selction.
      • Expenses for application must be borne by applicant.
      • Applicant admits some of the contents of the proposal could be open to public.
      • Proposal that infringes intellectual property rights (including copyrights) of a third party will not be accepted.
      • Any intellectual property right to be developed through this program will be handled upon mutual agreement by both parties.

      CONTACT US

      For inquiries please e-mail us at asics_accelerator-hq@asics.com

      You can also see our activities on Facebook.