Theme

ASICS Ventures aims to accelerate innovation in sports through investment in and collaboration with cutting-edge technology startups globally. So far, ASICS Ventures has hosted six accelerator programs in Japan, Europe, and India over the past seven years and has established many networks and invested in startups around the world. And now, to further accelerate innovation by expanding such initiatives to more regions, ASICS Ventures welcomes Saudi Sports for All Federation (SFA) as a co-hosting partner of its newest pitch event, titled "ASICS Innovation Pitch in Collaboration with the Saudi Sports for All Federation". We will call for proposals from Saudi Arabia startups to create business collaborations between ASICS, SFA, and innovative startups. Also, we would like to welcome Riyadh-based KBW Ventures, as co-invest partner and advisor. Toward the growth of sports market in Saudi Arabia, we look forward to considering co-investment in startups which provide beneficial collaboration proposal.
ASICS has entered into a three-year strategic partnership agreement with Saudi Sports for All Federation (SFA) in January 2025. This time, we are pleased to further inspire sports communities in Saudi Arabia through this innovation pitch, while strengthening the relationship between us.
The Saudi Sports for All Federation (SFA) is the main body responsible for developing community sports in the Kingdom and is mandated to achieve Saudi Vision 2030 target of raising physical activity levels in Saudi Arabia.
Based on the application, ASICS Ventures and SFA will jointly review the following.
We are looking forward to meeting you and seeing your brand new technology in sports domain!
Apply NowIf necessary, interviews may be conducted.
The 6 finalists will advance to the Pitch Day.
Finalist will be notified separately of event details via email.
Finalist will have pre-session via online.
The 6 finalists pitch thier business and collaboration ideas.
1st 2nd and 3rd winner will be selected.
Click "Apply Now" on this website and complete the application form.
Please check "Requirements for Application" before applying.
No. The application to ASICS Innovation Pitch is free.
Finalists will not be charged either.
Applicant corporations must be over 2 years after establishment.
The products (services) described on your proposal are not merely at the idea stage, but are already available on the market or ready for practical use.
Applicant is required to be either a registered corporation in Saudi Arabia or a corporation mainly based in Saudi Arabia.
All startups at all stages and in all industries are welcome as long as the products or services have dropped in the market and have been demonstrated.
No. All startups in any cities of Saudi Arabia are welcome.
Finalists will be required to sign an NDA with ASICS.
For all applicants, the application (collaboration proposal) shall not include any confidential information of the applicants or third parties.
Only one application per company is allowed.
After application closing, we will carefully review the submitted details. Please note that the evaluation process may take time.
After we select 6 finalists, they will receive a notice via email and an invitation to the presession at the beginning of September.
We cover Travel and Transport expence for 2 attendees per company. If more than 2 attendees come to the venue, their Travel and Transport expense is bore by themselves.
6 finalists will pitch their business and collaboration ideas in front of participants, visitors and the judges at the venue. 1st 2nd, and 3rd winners will be selected there.
It will be In English.
No. Please check "Program Benefit" on the website.
We will cover the Travel and Transportation expense. (including airfare of economy, ground transportation and 2-night accommodation for 2 attendees per finalist who travel to the event venue within Saudi Arabia. The accommodation will be specified by organizer.)
*Details will be announced to all finalists at a later date.
No. All finalists are required to participate the Pitch Day at the venue in Riyadh on Novermber 2nd.
*Specific venue will be announced to all finalists at a later date.