ASICS×Saudi Sports for All Federation

ASICS Innovation Pitch in Collaboration with the Saudi Sports for All Federation

عرض الابتكار من أسيكس في السعودية
Riyadh, Saudi Arabia
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What is ASICS Innovation Pitch in Saudi?

ASICS×Saudi Sports for All Federation

What is ASICS Innovation Pitch in Saudi?

ASICS Ventures aims to accelerate innovation in sports through investment in and collaboration with cutting-edge technology startups globally. So far, ASICS Ventures has hosted six accelerator programs in Japan, Europe, and India over the past seven years and has established many networks and invested in startups around the world. And now, to further accelerate innovation by expanding such initiatives to more regions, ASICS Ventures welcomes Saudi Sports for All Federation (SFA) as a co-hosting partner of its newest pitch event, titled "ASICS Innovation Pitch in Collaboration with the Saudi Sports for All Federation". We will call for proposals from Saudi Arabia startups to create business collaborations between ASICS, SFA, and innovative startups. Also, we would like to welcome Riyadh-based KBW Ventures, as co-invest partner and advisor. Toward the growth of sports market in Saudi Arabia, we look forward to considering co-investment in startups which provide beneficial collaboration proposal.

ASICS × Saudi Sports for All Federation

ASICS has entered into a three-year strategic partnership agreement with Saudi Sports for All Federation (SFA) in January 2025. This time, we are pleased to further inspire sports communities in Saudi Arabia through this innovation pitch, while strengthening the relationship between us.

Saudi Sports for All Federation (SFA)

The Saudi Sports for All Federation (SFA) is the main body responsible for developing community sports in the Kingdom and is mandated to achieve Saudi Vision 2030 target of raising physical activity levels in Saudi Arabia.

ASICS×Saudi Sports for All Federation
ASICS×Saudi Sports for All Federation
ASICS×Saudi Sports for All Federation

Top Message

Top Message
ASICS Corporation President and COO Representative Director
Mitsuyuki Tominaga

It is a great pleasure for me to hold the ASICS Innovation Pitch in Collaboration with the Saudi Sport for All Federation. We believe Saudi Arabia is a crucial market for ASICS, with its strong economic growth and expected expansion in the sports market. ASICS also would like to contribute to providing healthy and affluent lifestyles in Saudi Arabia, in line with ASICS VISION 2030. We believe that we can "take on new challenges boldly" and "achieve big results speedily" by combining your innovation and ASICS assets. I am looking forward to receiving a lot of passionate ideas and applications. Thank you so much.

Top Message
Saudi Sports for All Federation Managing Director
Shaima Saleh AlHusseini

We are thrilled to partner with ASICS, a global leader whose dedication to the value of sports matches our vision. This partnership enables us to elevate the experience of participants across the Kingdom by bringing world-class expertise and resources to our grassroots initiatives. Our collaboration with ASICS underscores our commitment to increasing physical activity and creating unparalleled opportunities for the community and sports enthusiasts. Together, we will inspire and support communities throughout Saudi Arabia to embrace a more active and healthier lifestyle, in line with the objectives of Saudi Vision 2030.

Top Message

Theme

"Sports × Digital" : Fostering a Culture of Physical Activity in Saudi Arabia
Theme

Program Benefit

Program Benefit
1st Winner
  1. 1st winner prize of 20,000 SAR.
  2. Start Business Collaboration with ASICS.
  3. Potential discussion on the expansion of the collaboration with ASICS such as for entry to Japan market or global market in addition to Saudi.
  4. Potential investment from ASICS Ventures or co-investment with KBW Ventures (depending on the due diligence after the Pitch event)
*2nd prize of 10,000 SAR, 3rd prize of 5,000 SAR.
Program Benefit
All Finalists
  1. The 6 finalists will get a unique opportunity of taking the stage in front of the audience on the pitch day
  2. The 6 finalists selected for the pitch day will be announced on ASICS (or ASICS Ventures) and SFA's website or social media channels.
  3. ASICS shopping coupon 3,500 SAR per finalist (It can be used only for ASICS Store in Saudi Arabia)
*Cover the Travel and Transportation expenses (including airfare of economy, ground transportation and 2-night accommodation for 2 attendees per finalist who travel to the event venue within Saudi Arabia.The accommodation will be specified by organizer.)
Program Benefit

Screening Criteria

Based on the application, ASICS Ventures and SFA will jointly review the following.

01

Idea & Uniqueness

  • Expertise in technology and human resources
  • Attractiveness of cooperative proposals
  • Competitive advantage
  • 02

    Compatibility

  • Synergy with ASICS and Saudi Arabian sports market or people
  • Growth potential
  • 03

    Feasibility

  • Realization within 1-2years
  • Clarity of 5W1H for the idea
  • Requirements for Application

    Application Requirements

    1. Applicant corporations must be over 2 years after establishment.
    2. The products (services) described on your proposal are not merely at the idea stage, but are already available on the market or ready for practical use.
    3. Go to market proposal of the products (service) is ready.
    4. Applicant is required to be either a registered corporation in Saudi Arabia or a corporation mainly based in Saudi Arabia.

    Terms of applications

    1. Applicant is allowed to apply for only one proposal for this program.
    2. Collaboration proposal should be submitted using PDF file within 3 pages. (Please refer to the Application Form for more details.)

    Other remarks

    1. Finalists need to be present at the venue in Riyadh on the Pitch Day.
    2. ASICS reserves the right not to respond to any individual inquiries regarding screening and selection.
    3. Expenses for application must be borne by the applicant.
    4. A proposal that infringes a third party's intellectual property rights (including copyrights) will not be accepted.

    Application

    We are looking forward to meeting you and seeing your brand new technology in sports domain!

    Apply Now
    Application

    Schedule

    Schedule
    STEP 1 Application June 16th~July 31st
    STEP 2 Sceening August 1st~September 1st

    If necessary, interviews may be conducted.

    STEP 3 Notifcation of 6 Finalists September 2nd~September 15th

    The 6 finalists will advance to the Pitch Day.
    Finalist will be notified separately of event details via email.
    Finalist will have pre-session via online.

    STEP 4 ASICS Innovation Pitch (Pitch Day) November 2nd

    The 6 finalists pitch thier business and collaboration ideas.
    1st 2nd and 3rd winner will be selected.

    Step5 Collaboration Start

    Management company

    ASICS Ventures Corporation
    ASICS SA Marketing
    Saudi Sports for All Federation

    FAQ

    Application/Screening

    Q.

    What do I need to do to apply?

    A.

    Click "Apply Now" on this website and complete the application form.

    Please check "Requirements for Application" before applying.

    Q.

    Are there any application fees?

    A.

    No. The application to ASICS Innovation Pitch is free.

    Finalists will not be charged either.

    Q.

    Are there any restrictions on the establishment year of the startups?

    A.

    Applicant corporations must be over 2 years after establishment.
    The products (services) described on your proposal are not merely at the idea stage, but are already available on the market or ready for practical use.

    Q.

    Are there any restrictions on the originating countries of the startups?

    A.

    Applicant is required to be either a registered corporation in Saudi Arabia or a corporation mainly based in Saudi Arabia.

    Q.

    Are there any restrictions on the stages or industries of the startups?

    A.

    All startups at all stages and in all industries are welcome as long as the products or services have dropped in the market and have been demonstrated.

    Q.

    Are Riyadh-based startups preferable to apply?

    A.

    No. All startups in any cities of Saudi Arabia are welcome.

    Q.

    When will the Non-Disclosure Agreement(NDA) be executed?

    A.

    Finalists will be required to sign an NDA with ASICS.

    For all applicants, the application (collaboration proposal) shall not include any confidential information of the applicants or third parties.

    Q.

    How many applications I can submit?

    A.

    Only one application per company is allowed.

    Q.

    What happens to the application after submission?

    A.

    After application closing, we will carefully review the submitted details. Please note that the evaluation process may take time. 

    After we select 6 finalists, they will receive a notice via email and an invitation to the presession at the beginning of September.

    Pitch Day

    Q.

    How many people can go to the venue if our company is selected as a finalist?

    A.

    We cover Travel and Transport expence for 2 attendees per company. If more than 2 attendees come to the venue, their Travel and Transport expense is bore by themselves.

    Q.

    What is the Pitch Day like?

    A.

    6 finalists will pitch their business and collaboration ideas in front of participants, visitors and the judges at the venue. 1st 2nd, and 3rd winners will be selected there.

    Q.

    In what language the Pitch Day will be held?

    A.

    It will be In English.

    Q.

    Do I need to bear the cost by myself to travel to the venue for the Pitch Day?

    A.

    No. Please check "Program Benefit" on the website.

    We will cover the Travel and Transportation expense. (including airfare of economy, ground transportation and 2-night accommodation for 2 attendees per finalist who travel to the event venue within Saudi Arabia. The accommodation will be specified by organizer.)

    *Details will be announced to all finalists at a later date.

    Q.

    Can finalists attend Pitch Event online?

    A.

    No. All finalists are required to participate the Pitch Day at the venue in Riyadh on Novermber 2nd.

    *Specific venue will be announced to all finalists at a later date.