ASICS Learning & Development Program

Our founder, Kihachiro Onitsuka, focused on the development of people based on the belief that “A company is its people”.

ASICS Learning & Development Programs are designed to continue this spirit and tradition in order to “cultivate a culture of growth and development” throughout the company.

ASICS strongly supports career development of employees through a structured framework that provides results by learning from business experience and growing every day.


ASICS has increased brand awareness, mainly in Europe and the United States, and has now grown to account for approximately 70% of sales overseas.

Going forward, ASICS will continue to strive to further accelerate our growth as a global company, and focus on fostering next-generation leaders who can compete in the global market.

As a leader, our company provides knowledge and skills to drive business globally, as well as an environment where employees can take on challenges in new departments and in overseas regions.