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OUR APPROACH

Making sustainability part of everything we do

At ASICS, sustainability is in our DNA. When our founder Kihachiro Onitsuka established his business in 1949, he wanted the company to be a force for positive change: a way of giving young people sense of direction in life through sport and fitness. Over time, this idea developed into a broader social purpose, enshrined in our corporate philosophy.

We aim to include social and environmental considerations in all our business decisions, and to work with business partners that share our commitment to a sustainable and fair sporting goods industry.

To reduce the environmental impact of our products and manufacturing processes, we seek to integrate sustainability as basic principle in their design. We also address the impact of our own operations, our supplier operations and how we get our products to points of sale.

Our employees are our most valuable asset. We aim to nurture a corporate culture where company growth and personal development can go hand in hand.

We want to be a positive influence on the communities where we live and work. We do this through charitable donations, other philanthropic activities and by stimulating healthier and more sustainable lifestyles.


  • MANAGING SUSTAINABILITY

    MANAGING SUSTAINABILITY

    Find out how we share responsibility and set priorities for sustainability

    FIND OUT MORE
  • GOVERNANCE AND POLICIES

    GOVERNANCE AND POLICIES

    Our governance structure and policies ensure compliance and transparency

    FIND OUT MORE
  • STAKEHOLDER ENGAGEMENT

    STAKEHOLDER ENGAGEMENT

    We engage with stakeholders to understand the issues that matter most

    FIND OUT MORE