On October 30, in Riyadh, ASICS Ventures Corporation and ASICS Saudi Arabia Marketing jointly hosted the pitch event “ASICS Innovation Pitch in Collaboration with The Saudi Sports for All Federation” in partnership with The Saudi Sports for All Federation (SFA), a Saudi government organization.
The event invited innovative collaboration ideas from startup companies primarily based in Saudi Arabia.
During Pitch Day, the finalists delivered presentations evaluated on idea and uniqueness, compatibility, and feasibility, and following the evaluation, one finalist with a collaboration proposal was selected for a partnership with ASICS and SFA.
In recognition of their outstanding ideas, the first-place winner received 20,000 SAR, the second-place winner 10,000 SAR, and the third-place winner 5,000 SAR.
Award-winning startups and participating companies are as follows:
〇Award winning startups
<First Place>
・Amplifai Health
AI-powered thermal imaging tool enhancing athletic performance, preventing injuries, and personalizing recovery insights.
https://www.amplifaihealth.com/
<Second Place>
・Harwalah
Training App focused on running offering personalized running training plan in Arabic.
https://harwalah.com/
<Third Place>
・Fitness Storm
Health & wellness App offering fitness programs & expert digital coaching.
https://fitnessstorm.org/
〇Presenting company
・AQUIVIO Arabia
IoT hydration station for personalized beverages - saving plastic, boosting health for sports events and venue.
https://www.aquivio.com/
・Fanera
Web3-based football fan engagement platform that unites fans, clubs and sponsors.
https://www.fanera.co/
〇ASICS Innovation Pitch in Collaboration with the Saudi Sports for All Federation official website
https://corp.asics.com/en/innovation_pitch_2025