ASICS Ventures exhibited at SusHi Tech Tokyo 2024 [1], a future city creative event held in Tokyo Bay Area from April 27 to May 26 in 2024. ASICS Ventures exhibited VR fitness contents, ASICS VR Fitness, developed by Valkyrie Industries Limited, which is an UK startup which ASICS Ventures has invested in. More than 430 startups from 45 cities all over the world participated in the event and more than 600,000 people visited during the event.
ASICS VR Fitness is a 3-minute VR fitness content that allows users to enjoy moving their bodies in the VR by punching, jumping, squatting to avoid stones and rocks coming to them wearing a headset. It also included an accessibility mode that wheelchair users can enjoy, which everyone could have immersive exercising experience regardless of gender or disability. In total, 562 visitors experienced ASICS VR Fitness during 5 days of exhibition.
ASICS aims to “Create a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime” in its long-term vision “VISION2030”. To achieve this goal, under the policy of “Global×Digital” in the “MID-TERM PLAN 2026”, we are striving to spread cutting-edge services utilizing digital technology and to foster a new sports culture.
As a part of this initiative, ASICS VR Fitness aimed to provide an opportunity for people to enjoy sports anytime, anywhere, both in real and virtual by collaborating with UK startup.
[1] Common name of Sustainable High City Tech Tokyo2024
〇About Valkyrie Industries Limited
Name: Valkyrie Industries Limited
Headquarters: 46-54 high street, Ingatestone, Essex, United Kingdom, CM4 9DW
Representative: Kourosh Atefipour
Business: Developer of EIR Training which enables people to conduct fitness experiences in virtual world
URL: https://www.valkyrie-vr.com/
〇About ASICS Ventures Corporation
Name : ASICS Ventures Corporation
Headquarters : 7-1-1 Minatojima-Nakamachi, Chuo-ku, Kobe, JAPAN
Representative : Akihiro Mori
Business : Investing in startup companies, developing new business
URL : https://corp.asics.com/en/ventures
〇 Related information
To find out more about SusHi Tech Tokyo 2024, please visit
https://www.sushi-tech-tokyo2024.metro.tokyo.lg.jp/
SICS VENTURES INVESTS IN VALKYRIE INDUSTRIES LIMITED TO BRING NEW VIRTUAL REALITY FITNESS EXPERIENCES TO MARKET THROUGH THEIR PATENTED HAPTICS EMS TECHNOLOGY (June 15th, 2023)
https://corp.asics.com/jp/press/article/2023-06-15
To read the full “VISION 2030”, please visit
ASICS Towards 2030 2030年に向けてのビジョン