ASICS BRINGS TOGETHER TECH & DESIGN WITH LATEST SNEAKER LAUNCH: GEL-QUANTUM INFINITY™

Today ASICS has announced the launch of the new GEL-QUANTUM INFINITY™ footwear; an uncompromised celebration of GEL™ technology inspired functionality and style .

As the first shoe to feature a full-length GEL midsole from heel to toe, the GEL-QUANTUM INFINITY™ shoe is a complete expression of ASICS proprietary GEL™ technology, which first debuted in 1986. The distinct design is married with a functional sole for visual impact and high-level cushioning.

ASICS Corporation Sports Style Footwear Division Executive Officer, Shinji Senda says: “Innovation has always been at the heart of our brand, and we are continuously looking for new ways for our style-conscious customers to experience this. The GEL-QUANTUM INFINITY™ model brings together distinctive design with years of evolution in GEL™ technology to deliver comfort in every step.”

About GEL-QUANTUM INFINITY™:

The GEL-QUANTUM INFINITY™ shoe features a full-length mid-sole for comfort and an impressive appearance.

· Tested at the Institute of Sports Science in Kobe, Japan

· Premium cushioning with a full-length GEL™ technology midsole for smooth, conistent and durable ride with a grip sole and reduced weight

· Complete with “Infinity” embossed in gold on the tongue and the heel in Japanese Katakana, an iconic symbol that defines the shoe

· Unique premium upper with brand new vacuum no sew material execution that compliments the disruptive tooling. These upper dimensions are strategically placed to provide ultimate support

· Distincitive design and colouring that flows from the tooling to the upper part of the shoes

· Complete with two-colour gradation and premium gold detailing

· Available colorways for Men: BLACK/SHOCKING ORANGE

· Available colorways for Women: BLACK/ICY MORNING

GEL-QUANTUM INFINITY™ shoe will be available globally on December 7th 2018 at ASICS retail and online stores.

RRP: GEL-QUANTUM INFINITY™ $180 / €200 / 20,000 Yen

To find out more about the products, please visit asics.com

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