ASICS LAUNCHES GELSAGA™ SOU THE LATEST IN THE GELSAGA SERIES IS HERE

REGIONAL: Global
RELEASE DATE: 2018.11.26

ASICSTIGER™ brand launches the GELSAGA™ SOU model, integrating GEL™ technology into the authentic heritage of the classic design

Following the comeback of ASICS cult classic, the GELSAGA™ shoe, earlier this year, the brand has announced the launch of the latest iteration: GELSAGA™ SOU.

Born in 1991, the GELSAGA™ model combines GEL™ technology cushioning, compression moulded EVA midsoles and lightweight upper. Complete with new style updates, the GELSAGA™ SOU shoe takes inspiration from the popular GELSAGA™ OG, which combines ASICS original GEL™ technology with street style.

SOU is the literal translation of ‘window’ in Japanese Kanji. This is reflected in the new shoe as it has GEL™ technology inserted into its midsole for an elevated structure that creates a ‘window’ effect. This new structure increases the visibility of the GEL™ technology whilst maintaining a light and bouncy feel. The awareness of space in the GEL™ makes for a comfortable and cushioned sensation for the wearer.

ASICS Corporation Sports Style Footwear Division Senior General Manager, Go Suzuki says, “We are excited to launch the latest iteration of this iconic series with a fresh look and stylish updates paired with the GEL technology. We are confident its legacy in street style will continue.”

About GELSAGA™ SOU

The GELSAGA™ SOU shoe will be available globally on November 30th at ASICSTIGER retail and online stores.

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