FIRST US ASICSTIGER CONCEPT STORE TO OPEN IN NEW YORK’S SOHO DISTRICT2017.11.02 PRESS
Leading athletic and footwear brand ASICS announces the opening of the new ASICSTIGER SOHO Store in New York City on November 2. The directly operated retail store will be ASICSTIGER’s first concept store in the U.S.
Drawing inspiration from the authentic Japanese heritage of ASICS, ASICSTIGER is a lifestyle brand that takes a street-inspired approach to classic footwear and apparel silhouettes. Art, music, fashion, and Japanese culture influence the ASICSTIGER vision, often celebrated through exclusive collaborations with renowned designers and artists all over the world.
Located on Lafayette Street in Lower Manhattan, the newly renovated space sits on one of the most premier blocks for cutting-edge lifestyle brands. The street-level concept store has approximately 1900 square feet of floor space and will engage not only in retail sales but also present the ASICSTIGER brand’s global point of view through artwork displays and interactive events.
Customers will be able to enjoy a unique shopping experience that appeals to multiple senses with a combination of natural and industrial elements. The interior features a shoe wall made of symbolic natural marble and a white center table made of simple and pure materials, conveying a premium aesthetic that contrasts with the rough street-inspired mortar and guardrails. The design reflects the brand concept of premier street sense. Representing innovation and freedom, a statement neon yellow line bisects the interior, cutting the square into a grid-like pattern. The bold color symbolizes challenging the status quo to seek the new.
“We’re incredibly proud of the global reach of the ASICSTIGER brand, and we’re excited to be expanding our footprint into the U.S. market,” said Shoda Ryoji, Senior General Manager, Global Lifestyle Division of ASICS Corporation. “The unique energy of New York City, and specifically SOHO, breeds some of the most influential lifestyle and cultural trends, and it’s the perfect location for our growing brand.”
The sales space will feature the latest ASICSTIGER shoes and apparel collections plus exclusive limited releases. Various pieces of art will be on display in collaboration with globally-active Japanese artist Carl Rauschenbach. Mr. Rauschenbach is an up and coming mural artist and painter known for his use of block print copy motifs in graffiti.
In-store events with themes of fashion, lifestyle, health and music will be held during the opening weeks. Customers will be invited to shop, explore and celebrate the store’s arrival into the neighborhood.
To honor the brand’s Japanese heritage, the opening day event will feature the theme of stylish Japanese festivals. Tokyo-based artist Sneakerwolf will perform his signature KANJI-GRAPHY, a live painting performance, using a 1.5 meter-high giant Japanese paper lantern.
〇 Store details
|Name||ASICSTIGER Lafayette SOHO|
|Address||276 Lafayette street, New York, NY|
|Product lineup||ASICS Tiger brand shoes, apparel, bags, and goods|
|Floorspace||Approximately 1900 square feet|