RELEASE DATE: 2017.10.10
ASICS announces the opening of Onitsuka Tiger Omotesando NIPPON MADE in Tokyo’s Omotesando district September 29. The store will be the world’s first NIPPON MADE series retail store under the Onitsuka Tiger brand.
The NIPPON MADE series, which debuted in 2008, is a line of Onitsuka Tiger goods that features exacting made-in-Japan detail. Skilled artisans create retro, sophisticated textures using fine-quality leather, producing meticulous precision in crafting items individually under the concept of ‘the real Japan.’ Onitsuka Tiger’s top-most line, the NIPPON MADE series is the product of collaboration with prominent designers using Japanese traditional techniques. The line has proven popular both in Japan and overseas.
Onitsuka Tiger Omotesando NIPPON MADE is located behind Omotesando Hills, a prominent shopping center between Harajuku and Aoyama, and next to Onitsuka Tiger Omotesando, the brand’s biggest flagship store in all of Japan. The store is a dealer of the NIPPON MADE series of products, and will feature limited edition totebags, wallets, and apparel available only at this location.
Customized NIPPON MADE goods, with a variety of materials and colors available to choose from, will be available from January 2018.
The store’s design concepts are Wa (Japanese style) and Mode, and the interior integrates the key colors of the NIPPON MADE series. Carpeted and simple, like a gallery, the interior space is all white but with furnishing bottoms lined in red. The façade is highlighted with gold. Borrowing wa elements, like the louvered ceiling and façade, the atmosphere is mode.
Onitsuka Tiger Omotesando NIPPON MADE is targeted primarily toward fashion-conscious men and women in their 30s and 40s as well as overseas visitors. As a point of contact with fans of the NIPPON MADE series and new customers, as well as a ground to develop products for the future, the store will further raise the brand value of Onitsuka Tiger.
|Store name||Onitsuka Tiger Omotesando NIPPON MADE|
|Address||4-24-14, Jingumae, Shibuya-ku, Tokyo|
|Product lineup||“Onitsuka Tiger” NIPPON MADE series footwear, apparel, bags, and other equipments|
|Total store floor space||Approximately 79.68 m2|
|Regular closing day||No scheduled closing day|
|Open||September 29, 2017|