ASICS Establishes Local Affiliate in Malaysia2017.08.04 PRESS
ASICS Corporation (Headquarters: Kobe, Japan; President and CEO: Motoi OYAMA) announces the establishment of a local affiliate in Kuala Lumpur, Malaysia. The new company has been created to bolster sales of ASICS products.
Company name ASICS MALAYSIA SDN.BHD.
Location Kuala Lumpur
Representative Yogesh Gandhi
Date of establishment June 15, 2017
(Operations scheduled to begin January 2018)
Capital 3 million Malaysian ringgits ※ MYR/JPY25
Business scope Retail sales
Product lineup Athletic shoes and apparel (including running, training, and tennis),
Onitsuka Tiger, ASICS Tiger brand shoes and apparel
Sales of ASICS merchandise in Malaysia have in the past been conducted through ASICS Asia PTE LTD (Singapore) and sales through local retail agents have been growing. Establishing the local affiliate will allow ASICS to further bolster sales activities and expand local relations in order to increase sales of ASICS products in the region. The local affiliate will also be able to more closely manage marketing activities in Malaysia in order to build an even stronger brand.