Information Business in Russia

ASICS Continues to Evolve GEL-KAYANO™ Performance Running Footwear Line GEL-KAYANO 24 features enhanced stability and comfort for long distance runs

2017.06.01 PRESS

 True sport performance brand ASICS, today announced the launch of its newest iteration of the GEL-KAYANO footwear series, the GEL-KAYANO 24. Designed with the performance runner in mind, the GEL-KAYANO 24 incorporates a host of ASICS technologies, including MetaClutch, which was first introduced on ASICS’ most innovative long distance running shoe, MetaRun in 2016.

“Running is a growing part of people's fitness routines today. We have a large community of loyal GEL-KAYANO runners that will recognize our unsurpassed comfort and ride and invite all runners to experience the right blend of cushioning and stability.” said Gerard Klein, Senior General Manager, Global Performance Running Footwear Division, ASICS Corporation, “The GEL-KAYANO 24 is a great new flagship model in the ASICS running range that will excite all.”

Enhanced Stability & Fit

For over 20 years the GEL-KAYANO series has provided runners constant stability and comfort for runners across a wide range of levels. For the 24th iteration of the shoe, the medial side on the GEL-KAYANO 24 incorporates sloped Dynamic DUOMAX Support system to maintain stability from the first strides to the final miles of a run.

The MetaClutch technology allows for the construction and material of the exoskeleton external heel counter, with built-in memory foam lining, to perfectly wrap the lateral and medial side of the ankle and provide individuals a more personalized heel fit.

Lasting Comfort & Support

A redesigned jacquard mesh upper enhances fit and comfort, further improved by the Ortholite X-40 Sockliner, which features increased density to provide greater bounce back against the ground. The SpEVA 45 Lasting on the GEL-KAYANO 24 offers unparalleled upper support, and when combined with the visible forefoot and rearfoot GEL and FlyteFoam midsole, runners will receive even greater comfort on long distance runs. New patented structured panels [1] in the shoe’s upper offer additional foot support for long distance runs, especially useful for overpronators.

The GEL-KAYANO 24 model retails for $160 USD and will be available beginning June 1, 2017 at ASICS retail and online stores as well as select specialty running stores.

Features of the GEL-KAYANO 24 include:

· MetaClutch: external heel counter

· I.G.S (Impact Guidance System)

· PLUS3 & Gender Specific Cushioning (Women’s model)

· Rearfoot and Forefoot GEL Cushioning System

· Ortholite X-40 Sockliner

· SpEVA 45 Lasting

· Dynamic DUOMAX™ Support System

· FluidFit Upper

· GUIDANCE LINE

· Guidance Trusstic System

· Midsole: FlyteFoam™, SpEVA

· Outsole: AHAR Sponge, AHARPLUS Rubber

To learn more about ASICS, please visit: http://asics.com 



[1] Patent: JP & AU; Patent Pending: US & EU

BACK