ASICS TAKES FAST TO ANOTHER LEVEL With launch of FlyteFoam™ Fast Series & ASICS Pace Academy on Runkeeper
RELEASE DATE: 2017.02.23
RELEASE DATE: 2017.02.23
ASICS launches the FlyteFoam™ Fast Series: NOOSA FF™, GEL-DS TRAINER™ 22 and a color-updated DynaFlyte™, to bring the FlyteFoam experience to runners who want to feel faster. Powered by ASICS’ patented  FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range foot types and running styles. In addition, ASICS is expanding its support offerings with the launch of ASICS Pace Academy on Runkeeper.
"We're excited to offer the award-winning FlyteFoam technology to more runners across a new range of models," said Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation. "At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sport. So, in addition to our committed in-store foot experts, we are introducing Pace Academy, an exclusive in-app program that offers runners advice on how to improve their speed.”
Fast for everyone with FlyteFoam™
The FlyteFoam Fast Series redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam  . It features three shoes engineered with lightweight cushioning to deliver the feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:
L-R: Men's DynaFlyte™, NOOSA FF™, GEL-DS TRAINER™ 22
L-R: Women's DynaFlyte™, NOOSA FF™, GEL-DS TRAINER™ 22
DynaFlyte™: The latest color iteration of DynaFlyte. Full-length FlyteFoam midsole delivers lightweight cushioning
NOOSA FF™: Featuring a full-length FlyteFoam midsole, breathable upper and wet grip rubber outsole
GEL-DS TRAINER™ 22: A medium-high stability shoe. DYNAMIC DUOMAX™ support enhances stability and comfort
To help store visitors find the right shoe for their needs, ASICS stores worldwide use ASICS FOOT ID and Gait Analysistechnology to provide advice based on specific running patterns and pronation types. In-store experts also coach runners of all levels on which shoe fits their running style, and share tips on training for a customized running experience. These experts are equipped with the most up-to-date information on ASICS new releases, including the next-generation FlyteFoam Fast Series.
The NOOSA FF™, GEL-DS TRAINER™ 22 and updated DynaFlyte™ are ASICS’ newest products featuring FlyteFoam, ASICS’ patented midsole technology first introduced in concept shoe MetaRun in 2016.
Introducing ASICS Pace Academy on Runkeeper
Alongside the FlyteFoam Fast Series, ASICS introduces Pace Academy, a series of Runkeeper workouts, pro tips, and inspiration from top athletes. ASICS Pace Academy will serve as a platform to help runners improve their speed. Within the Runkeeper app, workouts will be tailored to each runner’s ability, complete with audio coaching.
ASICS Pace Academy will be available on the Runkeeper app from mid-April in English and from mid-May in other languages.
All three FlyteFoam™ Fast Series models will be available for men and women at ASICS online stores and select running outlets worldwide beginning March 1st.
Video: Don't Run, Fly with ASICS FlyteFoam™ Fast Series: http://asics.tv/2lt0gIh
Join the conversation on FAST with the #FlyteFoam and #DontRunFly hashtags.
For more information on FlyteFoam™, visit asics.com/FAST
 FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole.