ASICS STORE HARAJUKU to Reopen in New Location as Biggest Flagship Store in Japan

A renovated ASICS STORE HARAJUKU will reopen in a new location at the center of a hub for Japanese and foreign fashionistas in Tokyo on October 1 as ASICS’ biggest flagship store in Japan.

The new outlet will be the biggest ASICS store in Japan at approximately 665m2 and will front to the intersection of Meiji Street and Takeshita Street.

White-tone wood flooring and furnishings will lend brightness and a sense of openness to the store space. ASICS Store Harajuku will feature not only running and training products, but also sporting goods for tennis, baseball, and other sports as well as sports lifestyle brand ASICS Tiger and outdoor brand Haglöfs. Sports and fashion enthusiasts will be able to discover the many facets of the ASICS brand at the new store.

ASICS STORE HARAJUKU will continue to offer high-tech sports experiences and services, like ASICS RUNNING LAB , where users can measure their overall running efficiency with sophisticated, specialized machinery and ASICS FOOT ID to analyzes customer running style by accurately measuring feet using three-dimensional imaging and capturing running gait on video, as well as space for yoga and other events.