ASICS LAUNCHES ‘FLAME SERIES’ INSPIRED BY CONNECTION2016.05.26 PRESS
Features 19 Specialty Products across six key sports
ASICS launches the ‘FLAME SERIES,’ a specially designed global line of footwear inspired by ‘connection.’ The new series features 19 products across six key sports – track & field, tennis, rugby, hockey, volleyball and wrestling.
This specialty line of products will be available for men and women at ASICS online stores and selected outlets worldwide from June 1st 2016.
For All Lovers of Sport – From Everyday to Elite Athletes
Since its foundation, ASICS has been dedicated to developing highly functional products that support athletes striving for optimal performance. Aiming to inspire people around the world, the FLAME SERIES extends ASICS’ dedication to athletes by tapping into their shared passion, hope, and joy from sports. The FLAME SERIES inspires lovers of sport – from everyday to elite athletes who aim for greater achievement.
Design Inspiration: Human Connections, Colors That Unite
ASICS’ FLAME SERIES has been designed to represent the idea of connecting. It is a visual expression of the uniting spirit of sports that connects the “mind with body” as well as the “past with future.” ASICS’ founding philosophies of “sound mind, sound body” and “supporting the development of youth through sport” are firmly embedded in the shoe design.
Products in the FLAME SERIES are also designed with four thematic colors intended to represent elements that unite people in the world of sports. True Blue represents ‘True Technology,’ a core focus of ASICS’ approach to product development. Passion Red and Hopeful Orange symbolize passion and hope, while Brilliant Yellow captures the joy that athleticism and sports bring to our lives.
Commitment to Continuous Improvement & Product Innovation
The FLAME SERIES was developed at the Institute of Sport Science (ISS), ASICS’ center for research and development in Kobe, Japan. With a human-centric approach to product development and technological advancement at its core, the FLAME SERIES aims to support athletes of all levels to achieve their highest goals.
“Sports is a universal language that unites people regardless of their age, race or gender. We hope that the FLAME SERIES inspires athletes to continuously strive for better performance, creating enthusiasm among fellow athletes and fans all over the world,” said Paul Miles, Senior General Manager, Global Brand Marketing Division at ASICS Corporation.
Product line-ups and specifications will vary among regions and availability may be limited.
<Track & Field>
FLAME RACER, SONICSPRINT ELITE FLAME, SONICSPRINT FLAME, COSMORACER MD FLAME, COSMORACER LD FLAME, THROW PRO FLAME, LONG JUMP PRO FLAME, TRIPLE JUMP PRO FLAME, HI JUMP PRO FLAME (L), HI JUMP PRO FLAME (R), JAVELIN PRO FLAME
GEL-SOLUTION SPEED 3 FLAME
GEL-LETHAL SPEED FLAME, GEL-LETHAL TIGREOR 9 IT FLAME
GEL-VOLLEY ELITE 3 MT FLAME, GEL-NETBURNER BALLISTIC MT FLAME, GEL-NETBURNER BALLISTIC LO FLAME
JB ELITE V2.0 FLAME
GEL-HOCKEY NEO 4 FLAME