ASICS Places 18th Among ‘Japan’s Best Global Brands 2014’

RELEASE DATE: 2014.02.25

 ASICS has placed 18th among Japan’s Best Global Brands 2014 (Japan’s Global Brands Top 30), as rated by Interbrand, the world’s largest brand consultancy. The results, released February 12, rated the value of Japanese brands based on global standards.

 Japan’s Best Global Brands ranks the global brands of products produced in Japan and sold worldwide, as determined in terms of the brand’s economic worth. This was the sixth survey.

 ASICS repeated last year’s 18th place finish in this year’s survey with a brand value calculated at USD1, 012 billion, up 12% from 2013. The company has used universally-consistent brand advertising to create appealing and coherent touch points, steadily increasing sales of running shoes in Japan, the US, and Europe. ASICS has established a presence in a number of international sporting events, including acting as an official sponsor of the Tokyo Marathon and providing title support at the Los Angeles Marathon. The company was evaluated highly for opening a flagship store in Sydney in 2013 and being awarded the International Retailer 2013 prize.

Left: Interbrand Japan CEO, Representative Director: Yukihiro WADA

Middle: ASICS President CEO: Motoi OYAMA

Right: Interbrand CEO Asia Pacific: Stuart GREEN


Interbrand’s rating criteria

・The brand must be Japanese. It must be a corporate or business brand created by a Japanese company.

・Complete financial data of the company must be released to the public. Company shares must be publicly traded on a stock exchange as of October 31, 2013, and analyst reports must be available.

・Revenues from outside Japan must generate more than 30% of company revenue (as of FY12).

・B-to-B brands are eligible, but must be widely known globally. The brand must be recognized by at least 10% of Interbrand global office consultants.

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