First Store Opening in Kyushu Running Goods Store ASICS STORE FUKUOKA Opens
2013.08.23ASICS Corporation announces the opening of ASICS STORE FUKUOKA in Tenjin, Chuo Ward, Fukuoka, on August 24. The store offers an array of ASICS running goods.
The new store is two-storied and has approximately 360m2 of retail floor space. Annual sales of approximately JPY105 million are projected.
ASICS STORE FUKUOKA will be the company’s sixth domestic flagship shop, in addition to locations in Tokyo’s Ginza and Harajuku districts, Kobe, Osaka, and Hiroshima. The Fukuoka outlet will be the company’s first in Japan’s Kyushu region.
ASICS STORE FUKUOKA is located in the Tenjin area of Fukuoka, the biggest commercial hub of Kyushu, and, like other ASICS Stores, offers a wide range of running goods for all levels of runners, from beginner to competitive. ASICS Foot ID will be introduced to precisely measure customers’ feet using three-dimensional imaging and to analyze running gaits. The store provides the service by using this data to suggest shoes appropriate to the runner’s feet and running style. Showers and locker room facilities are available within the shop for members, and running events will be held periodically for customer participation.
The store is located near running areas popular with local runners, like Ohori Park and Hakata Port. A wide range of running events are held in the city, from international elite marathons to local marathons, and ASICS hopes to raise its brand image and expand sales in the region by situating the store in an area in which the running boom is expected to grow more and more.
○ASICS STORE FUKUOKA
| Store name | ASICS STORE FUKUOKA |
| Address | 〒810-0001 Fukuoka, Chuo-ku, Tenjin 2-3-13 USHIO Building, 1&2 Floors |
| Telephone number | 092-724-5707 |
| Product lines | ASICS running footwear, apparels, bags, and accessories |
| Store hours | 11:00 ～ 20:00 |
| Employees | Six or more full-time |
| Store area | Approximately 360m2 (109 tsubos) |
| Sales target | Approximately JPY105 million (first year after opening) |
| Store holidays | Not fixed |
○About ASICS Stores
ASICS stores primarily offer ASICS running goods for sale. The stores are noted for precisely measuring foot shape, offering various types of services, and sponsoring customer events. Flagship stores are located throughout the world. Store locations are as follows:
- In Japan
| Feb 2007 ～ | ASICS Store Tokyo | Oct 2012 ～ | ASICS Store Kobe |
| Feb 2009 ～ | ASICS Store Harajuku | Apr 2013 ～ | ASICS Store Osaka |
| Jun 2013 | ASICS Store Hiroshima |
- Overseas
| Oct 2008 ～ | ASICS Store London | Sept 2011 ～ | ASICS Store Sao Paolo |
| Oct 2009 ～ | ASICS Store New York | Jul 2012 ～ | ASICS Store London Oxford Street |
| Feb 2010 ～ | ASICS Store Taipei | Aug 2012 ～ | ASICS Store Barcelona |
| Jan 2011 ～ | ASICS Store Amsterdam | Jan 2013 ～ | ASICS Store Stockholm |
| May 2013 ～ | ASICS Store Sydney |
Please direct any questions regarding this release to:
Media:
ASICS Public Relations Team
TEL. 81-78-303-2255 (Kobe) TEL. 81-3-6419-1504 (Tokyo)
General Public:
ASICS Japan Customer Service Center
TEL.0120-068-806